To the lawyers!
How long until Apple apply for an injunction against this?
A man seemingly familiar to millions as Apple's tetchy tech tycoon Steve Jobs will star in adverts for cheap Chinese computers from Lenovo, according to reports. Actor Ashton Kutcher - who will play the late biz baron in forthcoming biopic Jobs - will be the new poster boy for the planet's largest shifter of PC boxes, we're …
When the film is released America will once again believe the Great Jobs was a great charitable man who looked after his staff, was the nicest person you could hope to meet and who listened to others and took advice.
What a nice man they will say when they leave the cinema, what a shame his life was cut short, I never knew he invented the Internet, mobile phone, computer, keyboard....... Shoes, God....... What an amazing guy!
I mean, the US film industry distorts pretty much every historical fact there is.
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IBM made great kit. I used to buy their Thinkpads all the time. Lenovo inherited this tradition of quality and slowly chipped away at it until I ceased to be a loyal customer. That was about 18 months ago; I have no idea if they have pulled out of their tailspin and no inclination to ever spend my money with them again. Big spending on Hollywood actors to tout their tat is simply indicative of their decline.
I think that film did a good job of getting over how much an arsehole Jobs was, this new one is more likely to be a beatification of sorts.
Another reason I love that film is the complete character assassination of Gates and Ballmer. Gates comes across as some creepy serial killer type and Ballmer (probably more accurately) is portrayed as an utter buffoon.
Good job all around.