Zynga’s new chief executive Don Mattrick liked the online gaming firm so much, he considered buying it for Xbox while he was a Microsoft bigwig. Mattrick, until last week the head of Microsoft’s entertainment division, negotiated with Zynga founder Mark Pincus to buy Zynga in 2010, "insiders" told Bloomberg. According to the …
When will people learn
You think they would have learned from Groupon that when a big company backs a Brinks truck up to your door, you take the money and run. These offers tend to happen at your products peek.
Re: When will people learn
Wanted to say pretty much the same thing. but ch'ya kínda beat me to it.
I can easily see how this hire is excellent for Mattrick but why would a Microsoft exec be so important for Zynga? I mean, Microsoft's strategy has always been "throw insane amounts of money at slow reiterations of the same idea until it breaks even", but that doesn't seem like something Zynga could afford to do for any extended period of time.
Insane Amounts of Money
I can easily see how this hire is excellent for Mattrick but why would a Microsoft exec be so important for Zynga?
Presumably because they think he will be able to put them back in the black. Granted, there is always the possibility of a mismatch in corporate cultures. As noted in the article, though, Mattrick has a pretty good record for this sort of thing.
Re: Insane Amounts of Money
Well, they have the wrong person there you see, AC/DC knows how to get Back in Black!
I like the analogy made on the ctrl-alt-del webcomic:
Warning, contains some language.
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