Meanwhile, the PR competition is heating up
January 2013 - International Cheese Mining Corp. takes out an entire page ad in the New York Times to announce that it has received a $100,000,000 grant from Moogle, one of the world's greatest corporations. The Chairman takes the opportunity to announce a $100 budget for scientific research into its plan to deploy satellites to mine for cheese in the Swiss Alps.
March 2013 - At an international conference organised by International Cheese Mining Corp. in a 5 star resort in Ecuador, the Vice Chairman of the organisation announces the availability of $ 10,000 to open a laboratory to kickstart work on developing advanced cheese mining equipment.
May 2013 - Onboard the private jet belonging its Chairman, the Communications Director of International Cheese Mining Corp. announces the availability of a budget of $1,000 to recruit a crack team of "lab rat" researchers to staff its laboratory.
July 2013 - A banner is deployed on the 70th floor of the International Cheese Mining Corp. building in New York announcing the release of a budget of $100,000 to invade Switzerland and simply remove all the cheese by hand-drawn cart instead of mining it by satellite.
December 2013 - In the face of greater than expected odds, the Board of Directors of International Cheese Mining Corp. decides that some cheese is better than no cheese, and accordingly sets aside a budget of $30 for purchasing cheese from a local deli. This is followed by a huge AGM at a beach resort in Miami at which it is decided to wind up the corporation and distribute its assets to the directors.