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back to article Microsoft's canceled 'Project Brazil' took aim at Amazon, eBay

Microsoft recently considered building its own online marketplace to compete with the likes of Amazon and eBay, but has since abandoned the plans, sources claim. The effort, known within Redmond as "Project Brazil", would have seen the company create an e-commerce hub that would have played host to a variety of retailers and …

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FAIL

successful as its rival's, and Redmond's -> successful as its rivals', and Redmond's

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Happy

Point of order ...

When you are your own worst enemy, you have only one rival and in the Retail Business, many peers.

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"Project Brazil apparently just wasn't the right knife to slice it with. "

Or, more likely, MS is too hamfisted to be allowed to handle a knife?

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This post has been deleted by a moderator

Re: Microsoft, NSA and Brazil

For goodness sake give it a rest.

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Big Brother

Re: Microsoft, NSA and Brazil

I have to agree with half of Eadon´s post, though.

Brazil is a terrific movie.

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Re: Microsoft, NSA and Brazil

I have to disagree that Ms Brazil is 'FAIL'. She's very pretty and seems intelligent and caring in interviews.

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Re: "give it a rest"

A bot cannot rest

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Anonymous Coward

"The e-commerce features would have been baked into a future version of Windows"

Windows gets hacked or a virus and starts ordering on your behalf. I'm sure users would have loved that.

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It strikes me that Windows has turned from Microsoft's major selling point into a potential boat anchor on anything they touch. They have bought in some seriously good products over time (Visio, for example), and instead of enhancing the product and learning lessons from them they butchered looks, functionality and eventually relevance to any business.

For Microsoft's sake I hope they will eventually learn that the best customer is one that WANTS to buy a product, not one that buys the product because they are not left with a choice. I know that is a different mindset, but seeing just how much gets ruined in the pursuit of client lock-in and how much value gets lost in the process I think it's a lesson that MS needs to learn urgently.

That is, if the man at the top lets it happen. As long as Ballmer is afraid of his own shadow instead of knowing that it's pretty much irrelevant what anyone can do in his management team given his boatload of shares I fear the only way is down. That wouldn't make me sorry for the company as such, but there are a lot of people whose livelihood is associated with the company - and that *does* matter.

Building ecommerce is IMHO a classic example of a need to play nice with others - interoperability (remember that magic word from when the Internet started?) is critical if you want others to join..

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Facepalm

People buy stuff - let's make money...

What's next? "People, like us, crap all the time - we already have a #1 software business, can we get in to that #2 business?"

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Not News

Company investigates new way of making money then decides not to enter market as the commercials don't stack up...

Film at 11...

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Abuse monopoly much?

I suspect this was probably dropped on legal advice.

The EU would have loved getting its hands on a few billion Microsoft dollars, and even the USA would have had trouble justifying not prosecuting.

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Anonymous Coward

Perhaps they took a look at the news in Brazil this week....

...and followed the lead of the politicians there in rolling back the transport hikes in an effort to stop the nationwide protests. M$ is all about u-turns now, so really there's really no new news here...

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Ubuntu got there first

This sounds suspiciously like Ubuntu's desktop search reaching into Amazon.

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Alert

Re: Ubuntu got there first

Hmmm.... Now that you mention it. But at least I could turn that off with Ubuntu.

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Coat

Obligatory

Perhaps Balmer didn't want a 'Brazillian'?

Coat, gone

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Headmaster

ahhhhh

"canceled" --> "cancelled"

grammar nazi out!

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Childcatcher

Re: ahhhhh

"canceled" --> "cancelled"

grammar nazi out!

Spelling ≠ Grammar

Grammar Nazi out! <-- Grammar fail (CAPITALIZATION)

Extra points for self-invocation of Godwin's law.

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Trillion not billion

Ecommerce Sales Topped $1 Trillion for First Time in 2012

http://www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649

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Optional

Imagine how annoying it would be if they integrated our old friend the paperclip with it, and had it running in the background.

*shivers*

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Happy

Re: Optional

And, of course, called it Bob as Brazil was just too obvious.

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To bad

I'm not exactly a fan of MS, but they are one of the few folks that could challenge ebay.

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