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back to article EMC snaps up Israeli soft-storage startup

Another Iraeli storage startup, ScaleIO by name, has reportedly been scooped up by EMC for an estimated $200 - $300 million. ScaleIO makes Elastic Converged Storage, ECS virtual SAN software. A VSAN turns direct-attached storage on one or more connected servers into a shared block-level access storage resource pool, a virtual …

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New Business Plan...

Used to be the case you'd find a gap in the market, develop a niche application/product and hope to make a go of it.

Now, you develop a product overlapping an established market and hope to make your money buy getting bought out by the existing martket leader and then retire to a beach somewhere...

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Given how well connected the founders of this one are, they could have announced they were developing chocolate dog food and would have still been bought out for the same premium. Once you've achieved the appropriate level of connectivity, one barely has to go through the motions of innovation any more.

I'm thinking of starting my own storage service involving encoding data steganographically in pictures of Justin Bieber uploaded to Facebook. As crap is unusually persistent, the required level of redundancy is low, plus FB will be picking up the tab. Voila, efficient cloud storage! Anyone in Cisco or EMC bizdev interested?

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Amdahl's Law

While there might be some appeal to the idea of running thousands of ARMs in parallel to serve up lots of www traffic, they will surely still have to compete at the back-end for the storage resources (presumably shared to an extent).

Isn't Amdahl's Law going to make this run out of steam?

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