There's good AND bad here...
Ok, getting the public onboard? Nice, cool, wonderful etc. ($260,000+ as I type this)
They need a million dollars to get the first asteroid-spotting telescope away? Fair enough.
People who donate can have their picture (briefly) on the side of the telescope & get a picture with a nice view of Earth in the background? No problem there, either.
Planetary Resources plans to make a profit, eventually. That's a long way down the road but still, there's no mention of any return for those who threw in. Presumably, Planetary Resources shareholders will (eventually) see a return on their investment (dividends).
This is assuming it all works of course but still, is it too much for those who throw a few bucks in at the very beginning to at least get the hope of a little money back?
Overall, I'm glad they're moving forward but... Could Be Better