back to article Peak Facebook: British users lose their Liking for Zuck's ad empire

Facebook's popularity is slumping in the UK as users become fed up with being bombarded with advertising, a YouGov survey has revealed. In a report examining social media use among web-savvy Brits, the market research firm found a 9 per cent drop in Facebook usage since April 2012. Among the people who had quit Facebook, 23 …

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  1. Anonymous Coward
    Anonymous Coward

    Hotel Facebook

    You can check out anytime you like, but your personal details can never leave....

    1. Anonymous Coward
      Windows

      Re: Hotel Facebook

      Thats why yopu should NEVER submit wholly genuine details. Enough to get your account, yes, enough for them to launch ad after ad at you with no means of stopping them?. No.

      Every advert i get on FB (and i have the most minimal account to keep in touch with the rest of my sheeple mates) gets reported as being sexually explicit. Just to fuck up their figures..

      Try it, its quite satisfying. Also, living in Tongo means i have very few targeted ads as its the least populated place i could find to say i came from!!!!

      Fuck you.......Bitch...

      1. JDX Gold badge

        Re: Hotel Facebook

        What a small and sad life you lead.

        1. M Gale

          Re: What a small and sad life you lead.

          s/small/sensible/;

          s/sad/amusing/;

          Now using sed regexes in a forum post... that might be a bit sad. I'll just go and cry in the corner. :(

          1. Anonymous Coward
            Anonymous Coward

            Re: What a small and sad life you lead.

            s/ooh look i can find and replace/bore off/

            1. M Gale
              Thumb Up

              Re: What a small and sad life you lead.

              Anonymous Twat in not-reading-the-whole-post SHOCKER.

            2. garbo
              Headmaster

              Re: What a small and sad life you lead.

              ...or did you mean "boor"?

        2. Anonymous Coward
          Windows

          Re: Hotel Facebook

          "Re: Hotel Facebook

          What a small and sad life you lead."

          "What a relatively private, un-interupted, law abiding, tax paying, junk mail / phone calls etc free life i lead".

          There, corrected that for you.

      2. auburnman

        Re: Hotel Facebook

        "Every advert I get on FB...gets reported as being sexually explicit."

        That'll just get your feedback logged as malicious and ignored. I would say it's better to honestly select "Just not interested" in all the ads for cars, stock trading etc. If everyone did that FB would be put in an awkward position when they try to drum up ad sales for the new Lexus or whatever and the advertiser wants to see data on the level of interest /engagement with ads.

        1. Fihart

          Re: Hotel Facebook

          Just hide every ad and tick the Uninteresting box. It's true, because I am not interested in their advertising and --as stated above -- it should undermine Facebook's space sales.

          1. WatAWorld

            Re: Hotel Facebook

            Or use an ad blocking add on to your web browser.

            1. Anonymous Coward
              Anonymous Coward

              Re: Hotel Facebook

              "Or use an ad blocking add on to your web browser."

              Just what I was thinking! I use AB+ on my browser and I use FB for keeping touch with the rellies and I don't see a single ad in any page. Loads of crap JPGs from people with more time than sense but you know, take the rough with the smooth!

            2. Jamie Jones Silver badge
              FAIL

              Re: Hotel Facebook

              "Or use an ad blocking add on to your web browser."

              *bzzzzt* I was wondering who would be the first to mention "ad-blocker"

              Ad-Blocker / Flash-block / No-script etc,

              blah blah, this is a TECH site. We get it!

              1. Jamie Jones Silver badge
                Happy

                Re: Hotel Facebook

                haha three downvotes.

                Whenever there is an article relating to advertising, there are always comments about ad-block etc.

                It's as tiring and as predictable as Eadon with his anti-MS rants

            3. DF118
              Go

              Re: Hotel Facebook

              Or use an ad blocking add on to your web browser.

              Even the best ad blockers can be a bit patchy at filtering out FB ads and I've yet to find one that even remotely works on the fb mobile site on Android.

              FBPurity OTOH is pretty useful. As well as killing ads you can filter out all the uninteresting attention-seeking pish like app posts and other people's likes etc., ending up with a news feed that's simply full of the things your friends have - imagine this - actually typed and posted all by themselves.

              All mention of it on facebook itself is verboten and seems to get you marked as "a spammer" if you link to it, especially on public pages/posts.

              That just leaves the mobile site. Anyone got any tips on how to kill ads on that?

          2. uncredited

            Re: Hotel Facebook

            I do the exact opposite to what most people do - I click on at least one ad a day, specifically those that I have absolutely no interest in! Sure, that makes FB show me more ads but it's just too much fun thinking about how they are marketing me :)

        2. Lusty

          Re: Hotel Facebook

          @Auburnman I've never had an advert about stock trading or cars on Facebook. I filled in my interests with things I genuinely like, and lo and behold I have adverts relevant to me which sometimes tell me about things I was unaware of. If everyone stopped trying to be clever and fighting the system they may find they actually don't mind advertising since it would be relevant to them. If you don't have sufficient hobbies and interests to generate relevant adverts then you won't be happy regardless what Facebook does.

          1. Jamie Jones Silver badge
            Thumb Up

            Re: Hotel Facebook

            " If everyone stopped trying to be clever and fighting the system they may find they actually don't mind advertising since it would be relevant to them. "

            Exactly! It's far better from the days where websites had flashing flash adverts saying "you've one an ipod" etc.

            1. h3

              Re: Hotel Facebook

              This very site has a similar annoying thing on the right hand side. (Yahoo tumblr thing) it does seem like it works.

      3. tony2heads
        Linux

        Re: Hotel Facebook

        I claim to be a penguin (see logo) and to live on Marion Island* (human population 0).

        Still get central heat adverts however :-(

        *It is part of ward 55 of Cape Town

    2. beep54
      Happy

      Re: Hotel Facebook

      Been waiting a long time for people to catch on to the reality of what FB is.

    3. garbo
      Devil

      Re: Hotel Facebook

      ...and you just can't kill the Beast.

  2. Neil Barnes Silver badge
    Holmes

    If you're not paying for it

    You're the product, not the customer.

    1. Voland's right hand Silver badge
      Devil

      Re: If you're not paying for it

      The marketeers have overestimated the depth of the sheeple effect gold mine. By far.

      If we step back a little and give it a thought - just how many times am I going to be interested in something just because all of my mates are interested in it.

      Under "natural disease propagation" conditions - probably a lot. However, that is not necessarily valid under forced propagation conditions when the social graph is being abused to feed crap I do not want down my throat. Same as in real life - we "filter out" particular people's "recommendations" if they constantly recommend us crap.

      The correct model for the value of Social is the infectious disease model. In that case, it is likely to follow an "infection curve" where it grows exponential initially leveling and then _DROPPING_ off because the pool of "susceptible" targets has dried out. We are definitely past the exponential curve now so it is only a matter of time until we get into the "drop of the cliff" zone. Pass the popcorn please, it will be lovely to watch.

      1. WatAWorld

        I dunno, how many times are you interested in the article in The Reg on social media?

        I dunno, how many times are you interested in the article in The Reg on social media?

        Whatever that number is, the number of times you'd "be interested in something because other people are interested in it" is more than that.

  3. Anonymous Coward
    Angel

    I dumped Facebook after they started keeping all messages server-side near-permanently.

    For those who want to dump it: Search 'How do I close my account?' (sans-quotes) on Facebook help.

    Takes 2 weeks and they claim all data is gone, I've still yet to file a DPA request but when I have spare cash I will to make sure everything is permanently gone. Been a while, more than a year (I think) and perv-power lost its charm on me so haven't even glanced at it since.

    1. JimmyPage Silver badge
      FAIL

      How do DPA requests work

      with US companies ?

      Just curious.

      1. BristolBachelor Gold badge
        FAIL

        Re: How do DPA requests work

        I seem to remember reading something about FB operating in Europe (They wouldn't make much money selling targeted ad-space in Europe if they couldn't sell in Europe!)

        Last time I heard, everything was routed through Ireland, so that's the place to look when you do your "DPA". Remember that the "DPA" comes from a European initiative, and while it might not be called "DPA" where they register their company, the rules will be very similar.

    2. WatAWorld

      How long do other companies keep your data?

      Probably a lot longer than 2 weeks.

      Someone said they sign up using a fake name (and then they said some dumb stuff).

      Actually using a pen name is starting to become popular on FB as is having a second account.

      1. Anonymous Coward
        Anonymous Coward

        They keep some data for far longer, they claim it to all be gone after 2 weeks but that's not what an investigation turned up.

  4. Chairo
    Windows

    one in 20 users having clicked on an ad

    Huh? So many? I thought by now everyone knows, that clicking on ads is a likely way to get 0wn3d.

    1. WatAWorld

      Re: one in 20 users having clicked on an ad

      Are you really an IT professional?

      Anything you do online is "one way of getting owned." You can't visit any kind of website without danger.

      1. Chairo
        Holmes

        @WatAWorld: Re: one in 20 users having clicked on an ad

        While I agree, that anything you do online has a risk of getting owned, there are some actions that involve a higher risk than others. Following links to unknown websites is one of them.

        It would not be the first time that ads are used for slinging malware.

        http://www.theregister.co.uk/2012/11/15/opera_blackhole/ -

        "Malvertising" incidents are far from rare. Previous victims have included Spotify, the London Stock Exchange, The Pirate Bay, ITV.com and Major League Baseball, among many others

        It has been written by El Reg, so it must be the truth. Right?

        1. DanDanDan
          Trollface

          Re: @WatAWorld: one in 20 users having clicked on an ad

          "It would not be the first time that ads are used for slinging malware.

          http://www.theregister.co.uk/2012/11/15/opera_blackhole/"

          And you expect us to follow that link eh?

          1. Chairo
            Pint

            Re: @WatAWorld: one in 20 users having clicked on an ad

            Good answer - have a beer!

    2. Jess

      > clicking on ads

      Noscript solves that one.

      1. Chairo
        Coat

        Re: > clicking on ads

        Noscript solves that one.

        It does for you and me. But how many people outside of IT really use Noscript on a regular base? My experience is that they turn it off quickly, because it gets in the way.

        Mine's the one with all these patches and no Java or Flash, please.

      2. RegGuy1 Silver badge
        Pint

        Re: > clicking on ads

        Beer here, too.

  5. janimal

    Social Marketing

    The secret of successful social marketing is actually really simple.

    Produce a quality product that satisfies the customers needs & they will tell all their friends.

    or

    Produce a crappy product & people will tell their friends.

  6. JDX Gold badge

    Cue idiots...

    "Facebook is about to disappear"

    No, it has merely (finally) reached the peak of stupidly fast growth and now has to take a reality check. Until something comes along to usurp it, FB will remain a big player.

    Also remember this is specific to the UK, who are probably like 3% of FaceBook's user-base.

    FB is no longer the cool new thing but it is still the dominant player... look how many decades MS has stayed top and how slowly their position is eroded even with Vista and W8.

    1. Anonymous Coward
      Anonymous Coward

      Re: Cue idiots...

      The difference being that most social media businesses rely far more heavily on a 'critical mass' of users and an expectation that numbers will increase than most other businesses do. Numbers everything, as MySpace, Bebo etc found to their cost; if half your friends leave facebook, I'd say there was a far higher chance the other half will follow than with a search engine or online retailer. At the very least your own usage will decrease greatly, as you still need to communicate with the non facebook friends by whichever means they now use - email, twitter, whatever. Less eyeballs on ads, brand messages etc, which tends to attract negative press and fuel a general perception of decline.

      It may not disappear, but a bit of the shine wearing off and a relatively modest decline in numbers has far more potential to become a complete rout than would apply to similar declines affecting say, Amazon, or given the relative longevity of the individual product, Microsoft. Facebook's continuing dominance is more ephemeral than the current numbers make it look.

  7. Anonymous Coward
    Anonymous Coward

    People saying 'Facebook' will be around for a long time are being a bit naive, completely different model and market to a company like MS. Microsoft controlled the world of OSes because there weren't many genuine contenders around that could shove their marketing in your face like MS could. Facebook are a completely different paradigm, they got big by word of mouth, not spending hundreds of millions on advertising.

    Like it or not, it's a different world now to when MS came up, businesses rise and fall a lot faster in the internet age. Anyone remember how big Myspace was? And where are they now?

    Facebook usage is dropping, their IPO bombed, their phone bombed, they are getting crucified over taxes and privacy issues, they definitely seem to be on the downward path, rather than the opposite.

    1. Chris_J

      I partially agree with you, but...

      Facebook are in a similar position to Microsoft in that they have the users and data already. I dont think there will be the mass exodus people are predicting when the next social networking fad comes along as peaople will be reluctant to move their data to it and rebuild connections. Also why would you when everyones already on facebook?

      Sounds very similar to MS lock in on software and data formats that has massively helped it keep its dominant position.

    2. WatAWorld

      And the Time of London is going out of business too, because it too is nothing like MS.

      Not being like MS predicts nothing.

  8. Zmodem

    you just need to add adblock to firefox and disable all notifications in your facebook account

    most people get bored of facebook cos its tedious, basic and crap

    1. Anonymous Coward
      Anonymous Coward

      Basic?

      With every new feature it seems to get worse; when it was just a basic status+private messaging+photo gallery it was alright for keeping in touch with people.

      1. Zmodem

        Re: Basic?

        not being able todo line breaks in child comments is always a bore when most youth troll music forums and post half a comment on facebook most of the time

        your account needs a custom header menu for favorite groups etc

        etc etc, facebook just grinds your nerves

        1. WatAWorld

          Re: Basic?

          You can edit comments now. Have been able to for maybe a year.

          Mouse over to the upper right of your comment and a pull down icon will appear.

          Also the privacy options have become a lot better, much more facile and easier to use.

          You can block work stuff from family, family stuff from work, school stuff from parents, whatever.

          Of course nothing on the web is 100% secure, but that is a property of the web and of computers, not unique to FB.

          1. Zmodem

            Re: Basic?

            but if you reply to a parent comment and press enter todo a line break, you will just post your comment, you cant fake a line break with \r\n at the end of a line

            this post will just be all on a single line, and you can just end up with with a paragraph of something most people wont read

            1. Anonymous Coward
              Anonymous Coward

              Re: Basic?

              Shift+Enter.

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