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back to article Apple cored: Samsung sells 10 million Galaxy S4 in a month

Samsung's Galaxy S4 has become the South Korean firm's fastest selling smartphone after shifting some 10 million units since its launch in April. By way of comparison, Apple's 21 September 2012 launch of the iPhone 5 yielded over five million in sales in the opening weekend - although Cupertino did not reveal how many had sold …

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Right - so in a full month, Samsung have only managed to double what Apple sold in the first two days of their own launch.

And ok, Apple's quarterly figure includes sales of the two older iPhone models still on the market - but still show they're selling more than 10m per month long after the iPhone 5 could be considered new.

Yes, what a knockout success for Samsung. The boys at Cupertino may as well pack up now.

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Re: only managed to double what Apple sold in the first two days

Don't forget that both these figure include all the pre-ordered phones. So saying they sold 5M in two days is a bit of a stretch, as is no doubt the 10M in one month.

Haven't bother to get mine yet. The S2 is still fine, but mostly because waiting a short while then threatening to leave current provider will get me a much better price than joining the crowd of "most have this weeks model" fans. Their just phones FFS.

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Anonymous Coward

@ Dazed and Confused

Have a downvote, because "Their just phones FFS" bothers me too much

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Meh

Read the story

And just yaaaaaaaaaawwwwwwnnnnnnnnnnnnnnnnnneeeeeeeeedddddd.

The only people who care about this must have sad, insignificant, inconsequential and unimportant lives.

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Facepalm

Re: Read the story

"And just yaaaaaaaaaawwwwwwnnnnnnnnnnnnnnnnnneeeeeeeeedddddd.

The only people who care about this must have sad, insignificant, inconsequential and unimportant lives."

Cue obligatory "You read it so you must care diatribe...."....is it the weekend yet?

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Happy

Re: @ Dazed and Confused

> Have a downvote, because "Their just phones FFS" bothers me too much

Unterminated quotes bother me too much!

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Re: Their just phones

Who's just phones? FFS!

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Anonymous Coward

Re: only managed to double what Apple sold in the first two days

So Samsung shipped (not necessarily sold to end users) 10m to vendors (which probably included stock for people like Vodafone) in the first month and Apple SOLD 5m to end users in 2 days... hmm...

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Re: Who's just phones?

Shouldn't that be "whose just phones"?

The OP seemed to exclaim that certain unnamed people were in possession of telephones that were in some way righteous.

I guess it would explain why these phones are selling so well. Who could resist a device that was ideologically superior?

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Pint

Re: only managed to double what Apple sold in the first two days

Will be mildly interesting to see how Apple's new Galaxy S4 competitor does in this year's ever more saturated market...

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Samsung sell loads more Android phones, so if we're comparing by company, I'd expect at least double the 10m a month from them. Not to mention all the other phones they sell that don't even get counted in the "smart" stats.

I'm not sure the iphone 5 not being as new is an excuse - Samsung thrashed everyone else in Q1, even when their flagship was much older.

I do love how, when one company sells more 2 days of the year, you trumpet that as being amazing, but when the other company sells more the rest of the 363 days of the year, you suggest it's unfair, as the first company's phone isn't new anymore...

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Anonymous Coward

@ Graham

LOL. That is why they call it the Jesus phone, dont'cha know.

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Re: Samsung 1 Nokia 0

Nokia would NOT be competing - they would be crushing the competition if they went Android!

Samsung were always number two before, only reason for them being one is Android and Elops stupid decision.

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Re: Samsung 1 Nokia 0

Some reports ( e.g. http://www.slashgear.com/samsung-dominates-95-of-android-phone-sales-say-analysts-15282170/ ) suggest Samsung is trampling over the Android market with 95% of phone sales.

If those reports are anything like correct, it would seem Samsung ate most other Android manufacturers' lunches too. If Nokia were to enter that market, it would be in with that 5% of Android also-rans struggling to claw back some of the 95% from Samsung.

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Anonymous Coward

Re: Samsung 1 Nokia 0

@Simon Harris

True, except the percentage figure you are setting store by is profit and on that basis Samsung is trailing Apple by some margin, 43% versus 57%. Yes that's correct, between the two of them they have taken all the profit share.

http://www.idownloadblog.com/2013/05/08/apple-profits-lead-samsung/

Personally I find this quite disconcerting because it means in terms of effective business, we now have a global smartphone duopoly.

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Re: Samsung 1 Nokia 0

@AC 14:30

The report I was quoting was purely Android based - I wasn't trying to compare Android vs Apple at all. There was the claim in Eadon's post that Nokia would be doing much better if they produced Android phones rather than Windows phones.

I was merely pointing out that Samsung dominated the Android market (your last statement seems to agree with this), so Nokia would have a huge hill to climb if it was to have joined in there, and possibly not had the success suggested.

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Anonymous Coward

Re: Samsung 1 Nokia 0

Shut up about Microsoft, this article doesn't reference them at all.

The real competition for Samsung is Apple and to be honest the support you get with Apple is much better. You can take the phone back to the shop and get it replaced. Try that with Samsung who have sent the same faulty phone back to someone I know twice now.

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Coat

Re: Samsung 1 Nokia 0

Samsung has the advantage of doing the hardware too. That advantage was handed over to them by us. Nokia fell a sleep and Elop has acted like an elephant in a porcelain shop, being, him self, the "burning platform". That is sad, especially as Nokia did understand fairly early the potential of Linux. I was much surprised years ago that they even knew there was Qt. Internal struggles, sleepy bosses destroyed it all. In the end, I suppose, Nokia had all the problems similar to the problems within Microsoft. Anyway as long as there is competition things happen mostly for the better, I think.

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Anonymous Coward

Depends when Nokia entered the market.

If they'd entered quickly at the time when they decided to go with Microsoft they could easily be a major player in the Android market.

Some of their hardware is good and they were one of the biggest brands in Mobile phones in Europe (pretty much everyone had a Nokia phone at some point).

In the early days of Android HTC were the leaders by far in the UK. In fact very often people would call an Android phone "an HTC", as in "are you getting an HTC?". Android wasn't ever marketed by the stores or the Manufacturers so you didn't readily know what was running on the phones unless you were a bit tech savvy.

However, HTC seemed to get blasé about their popularity with the G1, G2, Hero and early Desire models being early leaders. However, a lack of support, bugs, lack of updates etc, IMO started their decline.

Samsung capitalised, made some bold and brave choices and has become the runaway success it is now.

I hope HTC can return to their former glory and capture a larger part of the market again as they are pioneers in the smartphone arena, way before the iPhone was a twinkle in Jobs' eye.

Then again it would also be good for Sony to get some recognition for some of the great devices they produce as well.

If Nokia entered the Android race now, I easily think they could get more sales than their Windows devices, quite quickly and they could also innovate enough to take a significant chunk of the Android market.

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Re: Samsung 1 Nokia 0

Unfortunately, that can happen naturally in capitalism (what I call "Winner economics"). Once a firm gets a big edge, they can leverage it to push everyone else out of the market: even to the point that even a disruptive innovation doesn't have much impact.

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Anonymous Coward

Re: Samsung 1 Nokia 0

>suggest Samsung is trampling over the Android market with 95% of phone sales.

No-one suggests that - 95% of Android profits at a stretch - not impossible anyway.

10 million S4's in April/May is pretty good for a phone at that price, but most analysts are estimating Android phone sales in the 70-100 million range globally for that period....a lot of them other Samsungs, but not even vaguely most of them.

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Re: Samsung 1 Nokia 0

I'm inclined to agree that Nokia has f***d up.

A device similar to the Lumia 920/928 but running Android with a PureView camera and all Nokia's HERE goodies (inc off-line maps, Nokia Music etc) would give the Galaxy S3/4 a run for its money. Samsung's only real competition has come from HTC, Sony and Motorola none of whom had the sales and marketing clout (as far as mobile phones go) of Nokia.

Hell, even an N9 running Android would have sold well if it had been released in mid 2010 to go up against the iPhone 4.

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WTF?

Re: Samsung 1 Nokia 0

Nokia would actually have a chance in the android market... They have (or had) existing inertia from existing symbian users, and they have a large base of dumbphone users who may be looking to upgrade.

Nokia has a brand that at least in mobiles was every bit as strong as samsung's if not more so... On a level playing field they could have competed but their brand is fading fast.

The other android manufacturers simply aren't as well known and never have been, they don't have the same brand recognition.

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Re: Samsung 1 Nokia 0

Samsung won this many years ago when they decided that flatscreens of all sizes were the future. It was not just the smartphone category, but also monitors and TVs. They dumped large amounts into R&D and focused massive organizational resources towards all 3 of these form factors. By putting early products on the market at or below breakeven, they were able to gobble up market share in display and then use their size to bring down costs faster than competitors could, they repeated this in smartphones, all the meanwhile reorganizing the electronics side of the business and vertically integrating.

Companies like Nokia, Ericsson and the like could do well while phones were mostly antennae and code. Once the rest of the hardware and integration with a serious operating system became a factor, the smaller and less organized companies were doomed, mistakes or not.

The success of Samsung is due to a confluence of factors, mainly size, forethought, and lucky timing of high levels decisions. The breadth of the rest of the company also gave it cover during this build up as they didn't have to hit it out of the park every time. Many of the other companies were left betting their future on the next product and the smallest delay would be the difference between being the market leader or an also ran.

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Re: Samsung 1 Nokia 0 @ Charles 9

One of the things I find fascinating about free-market capitalism and its emphasis on competition is that the logical end-point of it all is monopoly and no market at all!

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Anonymous Coward

oh dear, the standard of The Register reporting reaches new lows, with a headline in no way supported by the data (10 million in a month versus 5 million over a weekend is a hopeless comparison for so many reasons its ridiculous).

"Samsung's Galaxy S4 has become the South Korean firm's fastest selling smartphone after shifting some 10 million units since its launch in April."

So by *shifting* I expect you are hoping to justify the spurious headline by obscuring that Samsung only ever provides "sold to channel" figures, which includes pre-stocking by suppliers and is always going to be significantly higher than actual sales to end customers (by anything from 10 - 40%). Over time, sales to channel evens out. But certainly not at a product launch.

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Jah

iPhone no longer compelling

Samsung would not have sold 10 million if the iPhone 5 & 4s were competitive. That is what the sales figures really say. This trend will continue until Apple's next iPhone in September.

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Re: iPhone no longer compelling

What rot. The market can support multiple top-end phones at once, not only one. When Ferrari bring out a stunning new model, Lamborghini don't go bankrupt.

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Re: iPhone no longer compelling

When Ferrari bring out a stunning new model, Lamborghini don't go bankrupt.

Ahem, Lamborghini did go bankrupt back in the 1970s. Now it's part of Volkswagen which has deep enough pockets to steer through any troubles and, more importantly, access to modern technology to stay competitive. This would make it similar to the phone division within Samsung and suggest further parallels about the market such as the advantages of having access to inhouse technology.

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Re: iPhone no longer compelling

And Ferrari is owned by Fiat. Which just goes to show that analogies are just like buses - large, red and with seating for 70 people.

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Re: iPhone no longer compelling

The iPhone 5 is easily the best phone on the market. The GS4 is a grotesque parody.

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Re: iPhone no longer compelling

"What rot. The market can support multiple top-end phones at once, not only one. When Ferrari bring out a stunning new model, Lamborghini don't go bankrupt."

What rot. The market can support multiple top-end phones at once, not only one. When Ferrari bring out a stunning new model, Lamborghini sales don't take a dive.

Fixed that for you. Now 1000% more heckler-proof.

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Go

"life companion for a richer, fuller, simpler life"

Marketing hyper-bole-shit surely?

Although I could say the same about Deborah, my luxury inflatable companion with vibrati... ahhh. I'll stop there.

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Trollface

Re: "life companion for a richer, fuller, simpler life"

So Ronery!

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And yet most head to heads I've read seem to favour the HTC One over the S4.

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The HTC One seems to please reviewers with its design and IPS screen. As Alun Taylor noted, Samsung have styled the S4 to look like an updated S3, and while they won't win awards for the design of either, this is pretty much what Apple does. The S3 has been the leading non-I-Phone for the last few months and is well-recognised. The "updates" in the S4 have been well publicised and I think that a great many punters prefer the sheer intensity of the colours on OLED screens. Many have argues that the I-Phone 5 didn't offer a lot to really encourage upgrade sales and total sales since launch give some credence to that argument: sales are still very strong but not perhaps as strong as they might have been.

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If it wasn't for the lack of SD slot that is what I would have brought, and if the Experia Z had a decent screen I'd have brought that over the samsung (even with the non-replaceable battery)

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"If it wasn't for the lack of SD slot..."

That and no removable battery. I traded to an S4 from a Sensation, which served me very well. I wanted to like the HTC One, I really did, but in the end, expandable storage and a replaceable battery (along with the slightly faster processor) made the S4 more future-proof in my mind.

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HTC One or S4...

I have a Samsung phone, my wife a HTC.

She had a long hard look at the S4 for the reasons you say (lack of SD card and removable battery on the HTC One) but, having looked at the way she has used her Desire S for last 2yrs and how well she got on with her Sense GUI she went with the HTC One. (which she absolutely adores and the battery does last a full day of "proper" use, thus for her, negating the removable battery issue). I of course want an S4 when I'm due my upgrade!

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not sure i see what Apple has to 'fear'

"37.4 million in sales of all iPhone models over three months"

Considering that will have been made of mostly, 1 handset, maybe a couple of million 4s's (i cant imagine many 3g's, 3gs's 4's are still being sold) that's over 10m a month.

Take into consideration that that's in its Last quarter, when it didn't have any New handsets on the market, and many people who might be wanting an iPhone may well be waiting another month or 2 for the next one. I think they have very little to worry about at all, for now at least.

When the 5s launches to less that 10m in the first month, then yes, Apple may have cause for concern.

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Re: not sure i see what Apple has to 'fear'

Apple has slower growth and declining margins to fear which is why it mentioned them in its last quarterly report. Take all Samsung's Galaxy phones into consideration and the trend definitely favours Samsung.

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Re: not sure i see what Apple has to 'fear'

On the contrary, I'd imagine a lot of 4's are still being 'sold' - In the US and Canada (at least) they're 'free' on a 2 year contract, which I'm sure pushes more than a few out the door.

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Re: not sure i see what Apple has to 'fear'

indeed. Taking into account the massive amounts of different handsets that Samsung offer, I would expect them to be doing at least a little bit better, than their (closest?) competitor, who has 1 'current' handset on the market.

I stand by what I said. Considering Apple have 1, maybe 3 if we are being really generous handsets on the market, and are still able to knock out 35m+ sales in a quarter in which they both didn't have a big release, and are also (most probably) approaching a big release.

I feel that when things start looking bleak for Apple, we will suddenly see this long rumoured cut price iphone on the shelves, and maybe even a third slightly larger sized model to go up against the Note series. They have the options, there must be a reason why their handset portfolio has stayed pretty static since release of the original iPhone.

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FAIL

Re: not sure i see what Apple has to 'fear'

indeed. Taking into account the massive amounts of different handsets that Samsung offer, I would expect them to be doing at least a little bit better, than their (closest?) competitor, who has 1 'current' handset on the market.

Please be logically consistent. "Indeed" indicates agreement with the previous comments: firstly, that Apple something to fear (lower growth and lower margins) and that the 37 million sales include a lot of 4's and 4S'. If so, you cannot stand by what you said.

None of this means that things are about to start looking bleak for Apple. It still creams most of the profits out of all sales because it provides a compelling offer of hardware and software and, with the I-pod has demonstrated it came remain competitive even in a cut-throat market. It may just be coming down to earth and really ought to do something about new models.

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Meh

Re: not sure i see what Apple has to 'fear' @D@v3

Something similar to what you are suggesting happened with their computer ranges back in the 90's. Apple ended up with this bewildering array of models each trying to target a certain part of the market and it nearly destroyed them.

It was only the return of Steve Jobs and his consolidation of the product lines that pulled them out of the tailspin. This time round it's unlikely he's going to be able do the same.

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Re: not sure i see what Apple has to 'fear'

T-Mobile is a major carrier, one of the first to sell the S4, and it doesn't do contracts directly. They use hire-purchase (installments) to lower the sticker shock. Walmart also sells the T-Mobile version of the phone, and its phone plan is contract-free post-paid, so it sells all its phones at face value.

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