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back to article Dell JUNKS public cloud in favor of partner tech

Dell is discontinuing its infrastructure-as-a-service cloud and instead dealing tech to partners as it looks to make some money in the cut-throat world of cloud computing. The Round Rock, Texas, company announced on Monday that it was discontinuing sales of its multi-tenant public cloud IaaS "in favor of best-in-class partner …

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So what you're saying here ...

So what you're saying here ... is that Dell moved its cloud product into the cloud?

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Facepalm

Pretty obvious corporate double-talk...

..., I think: obviously Dell wouldn't make much money on its own by running and offering a complex public cloud running OpenStack while it would most likely alienate some of its large corporate customers by competing with them - there's nothing wrong with this except I don't understand the BS they put out about it in the press release, it just makes them look pathetic.

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Re: Pretty obvious corporate double-talk...

Levente, what specifically in the press release is BS (otherwise isn't that what ALL press releases are?) and is there something I can explain?

Note, I am a Dell Employee, but don't work in the cloud strategy team...

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Happy

Re: Pretty obvious corporate double-talk...

Mark,

right on, you just said it. :)

In this case it's just the fact that Dell, instead of simply stating that "we don't want to compete in a market where our biggest competitors would be our current biggest customers", they just went for the fuzzy mumbo-jumbo, that's all. :)

I know corporate lingo always seem to be the best, err, I mean safest way to communicate things like this but *actually* some straight talk could go a long way with your existing customers and even more importantly would definitely make a good impression among your (prospective) customers. CMOs, press people etc tend to discount this but it's just CYA/"play safe", nothing else - marketing rules have changed years ago, technological advances and (online) social networks completely rewrote every rule and corporate communication like press releases are the prime examples, I think.

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vCloud?

This only talks about their OpenStack adventures. What about the vCloud offerings?

(i.e. http://www.dell.com/Learn/uk/en/rc1050265/business~solutions~engineering-docs~en/Documents~vcloud-hosting-data-sheet_uk.pdf)

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Coat

Fail

Dell has been messing about with public cloud for over three years. I say messing because that's essentially what's been going on at the management level with a real lack of understanding and commitment.

The organization within services has gone through three VPs in less than two years and until recently the services cloud team numbered almost five hundred people. It is now being shrunk to less than 150 and contrary to current assertions most of those aren’t by choice.

Dell hasn't invested in the right places or embraced the change that cloud brings. Management either doesn't understand the cloud business or refuses to acknowledge the realities of its disruption to both technology and service consumption models as shown by the poor state of offerings on the vCloud platform. As a company used to selling large numbers of servers to cloud providers it’s reticence to invest the required capital is also odd as it was hardly a surprise.

Dell initially presented too few resources for cloud, then went the other way and built an organization that was far too bloated with too much resource on admin and process, not enough investment on actual innovation and all the bad stuff that comes from the legacy Dell organization. This included a high cost structure reminiscent of traditional custom ITO or managed services deals. Ask yourself, does it really take 300 people to run VMWare services with a few dozen customers?

This was followed up with an organization that was long on promise and short on investment in anything that actually moved the ball forward. Lots of smoke and a few mirrors. Over 300 team members are now subject reorganization and work force reduction, unfortunately many of whom with valuable cloud era talents.

Dell has never accepted the large and long duration investments required for success in the cloud business, and this is in keeping with historic principles within the company where R&D investment has been far below that of its competitors. Also, as is typical, internal and external politics kept degrading the effort. With the massive fumble on smartphones and tablets and now adding cloud to this effort

Is this decision right for Dell? It’s certainly easier for Dell to digest as it fits into the typical operating model, but given the disruptive nature of cloud and the existing state of Dell’s business I suspect that history will look back on this and wonder whether opportunity was lost.

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