As a guy who once was paid good money to jump out of perfectly good airplanes ...
... Dialing this into "perfectly targeted beer-in-hand delivery to intended patron" is as much of a wild-goose-chase as "sitting under apple tree, hand out, expecting apple after finishing picnic sandwich".
Air currents don't cooperate with pin-point accuracy. Even with a human at the controls.
In other words, like the rest of the *aaS tripe, it's non-functional media hype.