In the past M$ was able to just make darkness the industry standard when the light bulb blew, but they are not in the monopoly position any more.
I know competition is required in all markets, but unless you can do better than the alternatives, why bother?
In the UK, rather than doing a better job, industry just tries to get our Govt to legislate against the competition (check the crap web applications/search engines vs Google for example)
The only reason Google get any sales on their books is probably because people try their app out a few times. Amazon are the big runners and if Google cant stuff em, what chance Microsoft?
or do they just have a billion they will loose in tax otherwise (not to the UK obviously) they need to shift? Their thinking, anything is better than giving this money to the various country's who provide the framework in which we can safely make our money?