This could be useful in a few different ways.
I saw this slightly differently. It shouldn't be too much work for this to be integrated with your ticket management system, so you can just run your support requests directly through your internal procedures, handy for ITIL if nothing else.
I'm honestly not sure how much use automatically opening tickets would be though - you have to remember that Amazon will at no point actually *do* anything; the best you can expect is them telling you what you've got wrong and leaving you to fix it.