Why business hate architects: architects block bullshit
I think the reason many businesses don't properly use architects is that architects have a nasty habit of blocking bullshit (or at least calling enough attention to it).
Some upper level PHB will say something like:
"I read in an execuporn magazine that we should gather as much information as we can on people visiting our site as we can: name, DOB, address, sex, etc. My golf buddies and I talked about it at the 19th hole and I think we can make lots of money. Make It So - CHOP CHOP!"
The architect, upon doing any analysis, will come back:
"OK, here's the requirements you laid out. Notice that since our web site targets children, most of what you want to do is illegal. Also, you never specified how we would actually use that data to make money."
BOOM! There goes PHB's lovely bullshit fantasy of making lots of money off some ill-conceived plan.
PHB: "Here's this wonderful new product I want to have shipping in 6 months. Make It So - CHOP CHOP!"
Architect: "Here's the analysis. Here's all the risk factors. Here's the research cost to mitigate them. Here's the staffing needed to do that. Here's the time. Assuming we CAN mitigate all the risks, here is the staffing to produce that product, and here's the needed staffing. Note that it exceeds our current staffing by a factor of 5."
BOOM! Again, PHB is inconvenienced by facts.
So when it comes time to "right-size", who do you think the PHB will be looking to axe first?