back to article UK ad-slingers spent TWICE as much smearing sales-bluster on mobes in 2012

The amount of cash splurged on mobile advertising in Blighty more than doubled last year to £526m, as the global recession continues to have little effect on the eagerness of marketers to fill folks' every screen with ads. According to beancounters at PriceWaterhouseCoopers, who totted up the numbers for the Internet Advertising …

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Anonymous Coward

Carry on spending, corpobitches. Rooted Android with AdAway; la-la-la-la-la, I can't see you.

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Silver badge

How very dare you

It's the spamvertiser's God-Given-Right to force ever more pixel-rape into your ocular orifices, in pursuit of Mammon, whether you want it or not!

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Happy

Yes, but people who block ads are accounted for in the penetration forecasts so you don't matter. The idea is to get the ads in front of as many eyes as possible, not every eyeball. They know they'll never reach every potential customer directly so they count on peer to peer advertisers (formerly known as word of mouth) to carry the message to you for free. You'll most likely hear the message, directly or indirectly, from someone you know and that's really the ultimate goal. A personal reference from someone in your 'circle' is worth 10x over a random ad display. The ads you see (or don't) are only a tiny, tiny part of advertising. That's why a lot of marketing depts have a bigger IT budget than the IT dept.

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Big Brother

Re: How very dare you

Don't laugh. About once every decade they try to pass a law in the USA to outlaw skipping TV commercials.

It's just a matter of time before it happens. After, now that American corporations are people, too, then we can't deny them their rights, can we?

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Anonymous Coward

How dare you presume I have a circle. Or that Facegoog or anyone else is widening it.

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Circle meaning friends, family and coworkers. That's what it used to be called anyway, before Google absconded with the term.

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Devil

It's EASY to spend twice as much on Marketing when you have an UNLIMITED* budget!

*subject to fair use policy

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Trollface

A game for idle moments

Click on the most annoying ad links until you get bored. Help them waste their budget!

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Anonymous Coward

Re: A game for idle moments

Excellent, and if you can find an outfit that's making a big enough loss on each click, you can even send them out of business. AllAdvantage.

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