Be Advised that we have Good Results On Target, which is Outstanding.
I think that's actually straight from the Total Quality Management Manual. I had a course in this.
"The Fundamental Concepts of Excellence are the underlying principles of the EFQM Excellence Model which are the essential foundation of achieving Sustainable Excellence for any organisation. They can be used as the basis to describe the attributes of an excellent organisational culture. They also serve as a common language for senior management."
Sounds better than "bunch of pretty general good system-oriented practices [see Deming and Wiener], some of which you may even manage to implement so that customer buy more from you and you don't fuck up your reputation or violate property rights".
The ones about sustainable future etc. just went too far. Who is to decide? Greens? Feminists? A boardroom oracle? Bring out the joss sticks. Confusingly, the course attendants did not seem to see any logical or economic problem with such progressive statements.