Re: let's be completely honest
Dove's campaign may be a bit of a stretch, but calling it "a crock of hypocritical bullshit" is just as big a stretch. These are "real" women. As someone else pointed out, they aren't necessarily "typical" women, but that's not what Dove is claiming now, is it?
Your point makes no sense. Supermodels are 'real' women, they just aren't 'typical' women.
"The women in the Dove adverts are wearing make-up." And your point is what, exactly? Women wear make-up. Many "real" women wear make-up. In fact, I'd go so far as to say that (at least in my experience) the overwhelming majority of "real, every day, meet 'em on the street or at the supermarket" women wear make-up. So how does that make Dove's models disingenuous?
I'm not suggesting the model's are disingenuous (after all they're only there to have their picture taken,) I'm saying that the advertising campaign is disingenuous. To answer your point though it is because there is a vast difference between make-up that women wear for work, or even a night out, and that used in a photoshoot. One is put on with a brush, the other may as well be put on with a trowel.
Their bit is entitled "the Campaign for Real Beauty." The inferred meaning is something akin to "realistic beauty achievable by regular folk, not some hyper-dolled-up professional stunner."
They probably shouldn't have used a professional make-up artist as well as a host of pro photographic tricks then.
My point is that the photographs in Dove's advertising campaign are no less an idealised representation of the human form than the photo of whatever twiglet is appearing on the front of the glossy mags this month. It may be a more politically correct representation but it is not real