Actually, the more adds they serve to their users, the better. This just will accelerate the demise of the complete and utter advertising horror Facebook is becoming. Good.
Trivia time: What was the reason for Microsoft's first-ever loss? The answer is the $US6.2 billion the company splashed on ad technology company aQuantive back in 2007, which by last July was judged a sufficiently dud investment that Redmond wrote it off, resulting in a loss for the quarter. What to make then of the fact that …
This is even scarier: http://www.bloomberg.com/news/2013-02-28/facebook-ads-based-on-browsing-challenge-google.html
It's like some one is watching you in real-time when you are browsing!
"It's like some one is watching you in real-time when you are browsing!"
No they're not. Thanks Ghostery & my own foresight not to buy in to the FB craze.
If it's anything like Pubcenter...
Then Facebook have just bought a turkey!
So, did MS make a profit not?
MS buy a company, it fails, they write off the entire value as a loss against their tax bill. Then they sell off a proportion of the "valueless" company.
This must affect their tax bill in some way. On the other hand, maybe it was a token payment. There's no mention of how much Facebook paid in the article or the two parties press releases.