"The genius of Hadoop [...] is that it moves compute jobs to the storage for execution rather than trying to move data sets off disk arrays to compute nodes. You send little routines out to big blocks of data, which is a hell of a lot faster"
The same blazingly obvious stroke of genius that sql was designed to do since the mid '70's, and likely other DBs before that.
Why do I read stuff by this author. Surely the minimum a journalist should be accomplished in, beyond being actually literate, is to have a working knowledge of the subject so as not to swallow then blow back bullshit press releases. To have actually got ones hands dirty with some, you know, actual database work, perhaps even (gasp!) is the realm of so-called unstructured/big data, in addition to any prior reading on the subject, would be Most Excellent.
This sucks, it really does.