Re: So if the PC dies
quote: "MS says we do not own the software we have bought."
I don't think you understand exactly what it is you have bought. The reason they are called EULAs is that you have not bought the software, you have bought a license. If you had bought the software in its entirety, you would have the legal rights to make as many copies as you like and sell them on for whatever price you chose. That is why what you purchase is called a License, legally they cannot let you buy the software without you also gaining the resale and copy rights.
In this sense, it's more like buying a service, so it would be akin to saying that you do not own the right to do what you wish with the engineer who is providing the tech support you purchased. You bought the tech support (license), not the engineer (software that performs the licensed function).
For the inevitable car analogy, imagine you purchase (lump sum) an agreement with the local garage for free ongoing servicing of your car (an End User Service Agreement). You are not entitled to relocate their servicing equipment as you see fit (you have not "bought the servicing", only the right to have a service performed at your convenience), and in this case they are also refusing to service any car you bring in (license the hardware, not the user), only the original one covered by the agreement. It may be more restrictive than you are used to, and you are of course free to decide to terminate the agreement and look elsewhere (and most would, tbh), however they are perfectly within their rights to ask for those restrictions, and to enforce them.
I'm not going to buy Office 2013, nor am I going to rent Office 365, but I don't for one second feel entitled to demand MS change their terms to fit me. They just lose me as a customer instead :)
quote: "Who wants to pay for something that they then do not own?"
Rented accomodation, lease agreements (cars, printers, colocation racks etc.), theatre tickets, and service agreements all seem to sell well, and they do not give you anything to "own", they simply enable the use of something that is owned by someone else. The company I work for seems perfectly happy to lease printers, for instance, and several friends rent their accomodation. In that sense, I would hazard that the answer to that questions is "quite a lot of people are perfectly happy to pay for (the use of) something that they do not own". :)