Re: Really bugs me
Yes - perhaps one could excuse the iphone-focus from the US media (since they are a US company, and since phone technology lagged behind the rest of the world, so a phone that did Internet but not apps may have seemed new to them), but it's a bit sad from the UK media (and I'm glad it's not just me who noticed that about the BBC's Rory...)
This also seems an attempt to humanise a certain large company by trying to turn unknown people into celebrities, yet for every other company, we have no idea who the CEOs, inventors or designers are. Reminds me when Jobs died, and you had people saying things like "Oh, he genuinely cared about making products, other companies just want to make money" - aside from the ludicrous nature of the claim, you have the subtle comparison of a person, to companies. Sad really - there are people behind those other companies too.
They already have product placement in every virtually single US TV programme in the last few years (seriously - the only exceptions seem to be genres that aren't set near the present day, e.g., fantasy, sci-fi, historical), whilst seemingly every other advert advertises an app, Sky casino, or Sky TV for fishermen, for iphones (when Android is most popular by far). You'd think we could have a break from it occasionally. (Meanwhile, when someone like Nokia dares to advertise its products, that you see about once a week rather than once every 30 seconds, you get people moaning about how it's having to spend loads on advertising...)