back to article Samsung beat Apple for most chip purchases in 2012

Samsung surpassed Apple as the leading consumer of semiconductors worldwide in 2012, while slumping demand for traditional PCs and notebooks caused several other competitors to reduce their demand, according to the latest figures from research firm Gartner. "The PC market still represented the largest sector for chip demand, but …

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Bronze badge
FAIL

Meh.

Another article purporting to support the notion that Apple is doomed.

Boring ....

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Anonymous Coward

Samsung

Samsung produce over 10 mobile phones, Apple produce 2.

Statistics can be made to fit any solution. So why is anyone surprised?

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Meh

50-1

Look at the figures and you will see there is next to nothing in it between Samsung and Apple. If you consider that Samsung makes 50 products to every one that Apple produces the ratio suggests Apple is more successful per device than Samsung.

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Anonymous Coward

Re: 50-1

"If you consider that Samsung makes 50 products to every one that Apple produces the ratio suggests Apple" is 50x less creative than Samsung.

As AC said, statistics can be made to fit any solution. Move along.

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Re: Samsung

Apple only sold 2 phones? I knew things were getting bad, but ...

Oh wait, you mean Samsung divide their products into a larger range than Apple. I would have thought the number of CPUs bought had more to do with the number of products sold, not how many models a company advertised.

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Re: 50-1

Why? Selling a second similar phone doesn't magically double your sales. It's not at all linear - and indeed, since there may be advantages to having a single model, having too many models may be detrimental. After all, that's what Apple believe and why they've done it - and if it turns out to be wrong, that's their tough luck.

It makes no sense to claim it's unfair because Samsung chose the better strategy - Apple had every choice to do that too. You might as well say it's "unfair" because Samsung sell better products.

Plus labelling products can be arbitrary anyway - why does a different CPU merit a different product name, but not different storage space? How about we count the 16GB, 32GB and 64GB models separately too? Any stat that can be changed merely by conducting a relabelling exercise is completely useless.

(Let's not forget than in Q3 2012, the S3 was the best selling single device, despite it being only one of a much larger number of phones that Samsung sell.)

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Anonymous Coward

So they sell lots of cheap phones - ford buy more tyres than BMW I guess?

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Anonymous Coward

Fridges must need chips.

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Anonymous Coward

of course they do!

That led display doesn't run itself.

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One major difference

Samsung make quad zillions of chips, they don't just buy them.

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Re: One major difference

Er, what? Samsung buy chips from whoever they can get the best deal from - they don't just make their own. Their own foundries and designs have to complete with all the other chip makers out there.

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Re: One major difference

It's true that they don't just make their own, but it makes business sense to use ones they make where possible - enough to affect the statistics. Also keep in mind that Apple buys chips from Samsung - so for every few chips Apple purchases, Samsung makes a few cents, a fact that the stats don't convey.

And whilst Sammy makes cheap phones (in an extremely packed market, where they have little market share), Apple makes cheap ipods and unlike Samsung, Apple still own a very large chunk of the cheap mp3 player market.

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Thumb Down

Re: One major difference

" Apple makes cheap ipods and unlike Samsung, Apple still own a very large chunk of the cheap mp3 player market."

Not where I live ! iPods are not cheap ~over $200. I have an android phone that cost $50, and makes an infinitely better valued device than an iPod, plays mp3's, use GPS, make phone calls, send texts, emails, apps, etc. etc.

From what I see, the only people that use standalone mp3 players, are kids whose parents don't want them to have a phone, for whatever reason.

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Re: One major difference

True, the ipod touches are ridiculously overpriced - I've seen small Android tablets (i.e., the same thing) for £50-100. But the former sell because they get all the media hype.

But there are also cheaper ipods, ones that just do music, no applications or video. It's odd that people suggest that sales of cheaper products from Samsung, Nokia etc should be discounted when it comes to phones, but it's okay to count all of Apple's ipod sales when talking about Apple...

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