BT holding back rural services
These initiatives have been setup in an aid to speed up BB roll-out to rural communities. I believe that in a lot of circumstances this is actually hindering the roll-out process.
Put yourselves in BTs shoes, you plan on upgrading a rural community, but it's all at your own cost. The government is giving out subsidies, so what do you do? You wait until they subsidise the rural community you were going to roll-out to, why wouldn't you. Sure there are going to be exceptions where BT wouldn't have bothered and this will make a difference, but to many places it's just slowing the whole process down and costing the government money.
Oh, and likewise, I'm proud to be a country bumpkin, I'd rather live in the West Country than the shithole that is London or the North, and by the North I mean north of Watford.