More competitive pricing?
"Meanwhile EE has changed its 4G pricing, introducing a £31 plan with a 500MB cap and a handset, along with a SIM-only plan offering 20GB of data at £46 a month, realising that its monopoly on 4G is about to run out so more competitive pricing is in order."
This must be some weird use of the term "competitive" that I haven't heard of before.
£WTF a month for crap coverage and shite data allowances. What these muppets have to understand is that they are also competing with 3G. It doesn't matter how fast 4G is, with a 500MB cap it offers no advantage over 3G because you can't do anything that sort of speed permits without blowing your allowance in a few minutes.
Wake me up when they announce £30 for 20GB and coverage is more than a few big conurbations.