back to article Iron Man to fly Chinese mobe-maker TCL around the world

Little-known Chinese smartphone maker TCL has enlisted a powerful ally to help its nascent push into global markets: Tony Stark, aka Iron Man. The firm said that its mobile handsets, cloud technology and smart TVs will feature in the forthcoming Iron Man 3, the first co-production between Hollywood and a Chinese studio. Product …

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Meh

Apparently all the publicity surrounding Tony Stark has led the Chinese to believe he is real.

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Happy

SHIELD?

"...why SHIELD is happy for Iron Man to use Chinese kit ...."

I suspect that they're actually very pissed off, which is why Tony's using it. IIRC he derives quite a bit of pleasure from pulling their chains whenever the opportunity presents itself.

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Re: SHIELD?

Yep, that would be his motivation!

In the first film he used some weird Samsung flip-phone which had a screen that rotated through 90º...

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Trollface

Suspect TCL will be a little miffed

When in a last minute change the Mandarin reverts to the comic book racist towards chinese representation.

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Re: Iron man smugness

This was Stan Lee's intent, I'm fairly sure I've read. He wanted Tony Stark to be the superhero you'd have to cheer for despite hating.

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Re: Iron man smugness

It was one of the things I liked about Iron Man when I was reading the comics - he was not a geek. On the other hand, it did annoy me that the only sensible way to become a superhero (I never bought into radioactive spiders etc. and preferred tech) was to have megashitloads of money (Tony Stark/Bruce Wayne).

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Paid Product placement and El Reg

Mmm I think you guys have more than enough experience in that area.

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Re: Paid Product placement and El Reg

Whose IS that man? Fabulously wealthy and charismatic, somehow he finds enough time in between bedding beautiful women to tinker in his marvellously equipped workshop, the envy of all men who meet him... it can only be a Reg journalist!

Hmmm, I wonder what fizzy pop he drinks, and what car he drives? I want to drink that and drive like he does!

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Re: Paid Product placement and El Reg

Surely Dave 126 should have a gold star by now!

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History

It certainly is true that if you look at the Iron Man comic book, in the beginning Tony Stark got his suit, and the wound that led to him requiring its chest plate as an early version of the pacemaker, in the jungles of Vietnam; he had been fighting Russian spies for ages - and in a relatively recent comic, from the 1980s, he expressed his distaste for the Chinese totalitarian regime when circumstances pressed him to make a visit to that country (he had the suit project a hologram of a flunky to give the impression that Iron Man didn't have a secret identity, but was just a name used by whichever Stark security guard was wearing it at the time).

So, yes, Iron Man is an odd representative for a Mainland Chinese product. Taiwanese or South Korean firms, though, would have done nicely.

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