I haven't tried LoveFilm streaming (my brother tried it and he didn't like it) but I have Netflix and, while the content might not all be new (some of it is, I just finished watching the first half of Breaking Bad S5 on there and eagerly await the second half),
I think the amount and variety of content are absolutely excellent for the price.
I originally chose Netflix over Lovefilm for 3 reasons:
- Despite the fact I was very happy with the Lovefilm postal service and only left about a year or two before the streaming services came out because I had watched everything I really wanted to and was only adding things to my queue to keep the queue not empty, my mailbox was getting spammed by them asking me to go back to them, and that put me off.
- I preferred Netflix's one charge, access everything model, to the tiers on Lovefilm and the additional charges for newer content
- Netflix was available on more devices
So this move goes some way to addressing one of those concerns, albeit too late. Still, I wish them luck - competition is better for all of us.