Completely Dead Duck
They need to read El Reg more. If they had done so they might have heard of something called memristor, which seemingly stands a good chance of coming to market next year.
If HP/Hynix can make them even only one tenth as good as they say they can then most other storage technology, including holographic, are pointless and will be ignored. Terabits on a single disk? Pah, HP have said they could scale to a petabit in 1cm^2. And run it at 1GHz.
Sounds like another bunch of physics wonks who have managed to persuade some gullible fool to part with cash.