And out of touch.
Good grief, you can call a kid whatever you like, they can complain, 2 days later, after it has been repeated around the internet, caused offence, upset the kid, given all their friends (ex-friends, enemies and everyone else in the town) a 'laugh' it will be removed.
There is no way to stop cyber bullying any more than there is a way to stop bullying at school. Kids will be bullied for all sorts of things - wrong clothes, wrong taste in music, wrong hair colour, wrong waist line, wrong skin colour, wrong accent, anything that doesn't match the 'norm' as defined by the other kids and their parents.
It can't be stopped, perhaps better to work on helping kids to cope with ti and realise that being different is good!