Hardly the sound of an industry leader.
They're only now starting to do what IBM has been doing for several generations now? Well, congratulations.
Maybe it's the cynic in me, but I do get the feeling we'll see but modest wins on the system board front. End-users still won't be able to swap out itanic for x86-64 because the startup code will be all wrong, and anyway next generation there'll be yet another different socket. So it's again a shared itanic/x86-64 socket, how nice, but it'll be different from the last generation, so you have to replace all your kit anyway. Yay, what wonderful savings this sharing brings. Enjoy!