No pity for them...
All they had to do was ensure that the customers get advance notice and timely opportunity to exit while demanding no-sale no-transfer of their data. Too many companies think they can shuffle people's data around, and that is what exacerbates cases of password and email breaches, spamming, and other unfortunate events.
But, too many companies are assholic about it, and deny people clarity and opportunity to lock up or lock down their info. I know there is not "free ride", but companies have to come up with better business plans, better business models, and better continuity of business contingencies.