back to article Optus says age of mobile growth is over

Optus has declared the age of growing mobile subscriber numbers is over, signalling a revised retail strategy focussed on its own outlets. “As the Australian mobile market matures and we move from a period of growth to one of customer retention, we need a distribution model that reflects this,” Rohan Ganeson, the carrier's MD …

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Customer retention means longer terms.

Expect three to four year contract terms to be the norm.

I hope you like your mobe, you're going to have it for a while...

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Re: Customer retention means longer terms.

Sounds more like they are going to squeeze out the smaller players rather than extend contracts.

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Build more stores?

I'd rather they build some 3g towers.

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no MVNOs?

How about ending agreements with MVNOs? That might help get some more customers.

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