>but for those not interested in sports a Sky subscription is increasingly hard to justify
Do you think people are only paying to watch sports? What about or movies? There are also several hundred 'normal' TV channels that are only available by subscription. And I'm not talking about the crappy second rate ones that show nothing but repeats.
I don't want to appear to be a Sky advert but I do think it sad (if it's true) that a lot of Sky subscribers only watch the sports or movies channels. If you're going to cough up for a subscription you owe it to yourself to see what else is out there. Yes 80% is repeats but 20% of several hundred channels still means a lot of original content.
Speaking personally I don't have a Movies subscription and only watch F1 on the sports channels. I do however manage to find more original content available every evening than I can currently keep up with (it being the peak viewing season). It's also almost entirely in HD. I really hope the author of this article is mistaken and that most Sky subscribers are aware that there's more to Sky than just sports.