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back to article Fujitsu assigns team of women to design PC for women

Fujitsu Japan has announced a range of PCs “planned and developed primarily under the direction of female employees” and “aimed at female users”. The 'Floral Kiss' range of computers is an extension of the LifeBook line and will go on sale in Japan next Friday. Fujitsu says the Floral Kiss was created because women make nearly …

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Anonymous Coward

uhhhhhhh is it just me or does it just look like a standard laptop in purple with a logo on the top...

What exactly did they engineer outside a color scheme, and wallpaper?

Does it get hot enough to toast the bread for the ham sammich the women should be making instead of playing with the PC?

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WTF?

More to the point:

What exactly COULD one engineer outside a color scheme, and wallpaper?

A computer is a computer is a computer. From a use-aspect, it certainly doesn't care whether the user's genitals are innie or outie.

Mice options in S-M-L-XL is all I can think of (and you can already get those), unless they are going to start making them with LCDs and webcams that support R-G-B1-B2 for the small portion of the (exclusively) female population that are quad-chromatic.

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The female laptop only runs ebay and facebook

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This whole cunning plan has one fatal flaw

It requires women to know what they actually want.

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Re: This whole cunning plan has one fatal flaw

A "zig-ah-zig-ah", whatever that is, if the song is to be believed.

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FAIL

Fujitsu certainly needs any change for its plastic bomber crapbooks it can get

I mean, their business tech is good and their scope of delivery is also good.

But God, do they ever sport a sorry look.

Now this still looks like a plastic bomber. I would have expected a little more from the girls Fujitsu hired there...

I am guessing they were kept within extremely tight constraints, to make sure this action wouldn't show up as anything more than a rounding error on the budget.

Sad, Fujitsu... you could be a contender...

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Coffee/keyboard

Re: What exactly COULD one engineer outside a color scheme, and wallpaper?

Lots.

Apparently, your mind is as closed as a bank branch on Sunday.

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Anonymous Coward

One of my colleagues once caused utter despair and confusion in our company, not just with the ladies, when he blocked eBay and Facebook etc. at the firewall once. It just destroyed lunchtime. People were having to speak to each other and stuff.

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They "engineered" pretty. Can't you see that? A "man" could never conceive of such a thing as a purple case with an easy open latch. That is, after all, why males are inferior.

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Anonymous Coward

Purple isn't just for the ladies.

Google the SGI Tezro.

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Happy

There is one place..

While I agree that "girl themed" laptops are just dumb, there is ONE place where "built for girls" does make a difference and that is one place most would never think...cars, more specifically car seats. A woman's hips and lower back and a man's are simply different and what will feel really comfortable to a woman who has to drive a long distance and what will feel good to a man are different thanks to the differences in hips. men tend to like a more solid straight seat while women usually prefer a more "sunk in" kind of seat that cradles the hips better.

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Happy

One thing I am curious about is

"Just where do you stick the tampon?"

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Anonymous Coward

Apple of course...

So why isn't the laptop an Apple...? Easy to use, designed for non-Techies, just works.

AC for obvious reasons....

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Happy

"floral Kiss"

I gave my girlfriend one of those on her birthday...

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Anonymous Coward

This PC also uses less power than one designed by a male. The downside is that every month for 3 to 14 days it is very temperamental and you don't dare ask it to do anything.

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Anonymous Coward

Every month?

The display sample is running Windows.

So it is not just a female oriented computer it is a "Children, open the windows... Children close the windows" one.

This means that you don't really dare ask it to do anything for a few years (at least) - until its CPU stops getting regularly hot for no specific reason. That is also evident from the actual design - it looks a bit old in the tooth (to say the least).

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Paris Hilton

While this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do

Mice should be sized to the hand. Smaller mice for smaller hands, larger mice for larger hands. That is something everyone should care about.

Same with keyboards.

But while this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do, and few men do.

It isn't as if Fujitsu was trying to make laptops in Barbie pink.

I see the day when Dell will make 3 models of laptop for men (black, brown and blackish brown) and 157 models for women in 16 sizes each of the petite, junior petite, misses, etc. size ranges.

It will be like clothing and shoe stores.

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Re: While this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do

Mice in different sizes are already available. Keyboards and integral pointing devices on notebooks are typically too small for comfort, being constrained by the need to fit within the dimensions of the case, which is in turn set by the screen size. I do own a "manly sized" notebook but most people consider these to be too big. So, I suggest that notebooks are already sized for the fairer sex, if not for children.

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Stop

Re: While this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do

hey! I'm a very masculine man, and I have a dell in Bright (alfa romeo like) red!

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Anonymous Coward

Re: While this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do

They need to be subtle about it... if they get a few models to prance about with it and get a write up in cosmo it will probably sell well, but if they get the marketing wrong and do the built just for you, buy it.. then it wont sell.

You have to be crafty...

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Re: While this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do

Computers for ladies cannot have mice!

Hamsters, maybe, or rabbits...

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Anonymous Coward

Re: While this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do

For the most part, I assume that women want what men want- a laptop that behaves, doesn't make too much noise, isn't too heavy. The brightest women in my peer group are either in biomedical research, or else are in finance and so travel a lot, and work at all hours of the week (so have a small laptop like a Thinkpad). They can afford to buy whatever machine they want, but I suspect it was supplied by their firm's IT department.

I see a lot of women with brightly printed bags... men are more likely to have a plain-coloured man-bag, often plain canvas, leather or nylon, all blacks or tans. So if a woman has gone to effort of choosing a bag that is colourful, it is not unreasonable to assume she might also like a laptop that isn't just black or silver. The female surgeon's example, a pink scalpel, isn't a fair comparison because it doesn't leave your place of work. Handbags and laptops do.

Kath Kidson seems to have done very well by selling things decorated with her prints. I get the impression that there are a lot of relatively young working women out there who don't feel it is a betrayal of some feminist ideal to don a floral apron and bake a cake from time to time.

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Anonymous Coward

Re: While this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do

I'm not exactly the pale artistic type either but you know what, it looks pretty good in purple. Just I probably won't be needing the sparklies, thanks. If they did an intense turquoise shade as well maybe that would be nice too.

Maybe something not too far from the colour options on the Nokia N9, which is made from a milled block of self-coloured resin as far as I can remember.

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Re: While this lady surgeon doesn't wear make-up or jewelry or other adornments, most women do

The Lady Bunny Foo-Foo Desktop Control Device - in purple, with gold highlights, and glitter and built-in perfume dispenser.

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Another massively misdirected effort

This. Will. Not. Do. It!

Many attempts, exactly like this. All dismal failures. Women want nearly the same things in their products men want. Colors and some ornamentation are attractive - to just a few female buyers. But what they want the most is ease of use, no nasty cords, no extra "features" for the sake of extra features. Just check the stats on Apple notebooks and see how the M-F buyer is split.

Just focus on how they USE their technology. What their concerns are day to day. Make 'em look attractive, too. But not to teen girls. Elegant, sophisticated, accomplished adults.

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The Wife, reading over my shoulder reports:

1) That is completely ridiculous.

2) A "Floral Kiss" is a 50/50 mix of Ironstone Vineyards' "Obsession Symphony" and "California Champagne" (the "champagne" is only available for sale at the tasting room, but well worth the visit if you're in Calaveras County, California's "unknown" wine county ... worth a detour if you're visiting Yosemite, too. It's an inexpensive dry, white sparkling wine, easily the equal of any French variation costing ten or even thirty times as much that I've tasted from Champagne itself. Impressive.).

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"Feminine Pink "?

As opposed to "Masculine Pink" or "Ladyboy Pink"?

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Re: "Feminine Pink "?

And "Luxury Brown" as opposed to "Bottom of the Barrel Brown" or "Shit-heap Brown"?

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Anonymous Coward

Pink or brown?

Hmm.

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Re: "Feminine Pink "?

>Masculine Pink

It's cultural thing. Around a hundred years ago, pink was considered very masculine in England, it being a vibrant, strong colour. Blue was considered more demure, and thus suitable for their ideal of womanhood.

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Anonymous Coward

Re: "Feminine Pink "?

Or "strapon puce". Oh, I''m sorry. :P

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Re: "Feminine Pink "?

Crips blue, Bloods red, or Dandies pink?

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Anonymous Coward

Floral Kiss

Obviously I'm not as sophisticated as the rest of El Reg's readership. The phrase "floral kiss" immediately had me sniggering up my sleeve, as it sounds like something taken from the Viz Profanisaurus, where it would doubtless be a euphemism for farting in someone's face.

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FAIL

no.......

It's "Della" all over again..........

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What was that expression?

"Pink it and shrink it," if I recall correctly.

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Re: What was that expression?

Got to vjazzle it too (or would that be iJazzle). Can't forget the sparky bits round the power button.

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....

I just had a Homer-Simpson-Designing-Car moment

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Elegant design?

Pretty much all the women I know seem to say the Macbook Air/Ultrabook style designs are the most elegant and desireable - usually followed with a comment about "not paying that much for a computer"

Seems to me that women just want the same things men do out of a computer - either a cheap, basic workhorse or a slick fansionable "premium" item depending on the cash available at the time.

I just can't can't see "computers for women" being a good selling point...

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Anonymous Coward

Re: Elegant design?

According to my wife: real women only use Mac OS :)

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@MobiFan (was:Re: Elegant design?)

According to my wife, real woman use whatever computer+OS+code is needed to do the job at hand.

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Re: Elegant design?

When my girlfriend was looking for a laptop she settled on an 11" MBA, as her eeepc wasn't big enough and my spare laptop was too big to lug around, it fits in her handbag (unlike the 13"), has a great battery life, has all the apps that her 27" iMac has (which of course means she didn't have to buy them all again, just download again using her appleid), and by a strange quirk of fate because it came with Lion installed she was given a free upgrade to Mountain Lion, as this upgrade was then tied to her AppleID she could download and upgrade her iMac to ML for no extra cost (that with student discount and £70 iTunes credit, made it a good deal).

Short of the ability to fit it into her handbag and not take up all the space (or for that matter my briefcase, it's much better than my Dell 420) there's no difference between men and women.

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Colour

Hmmm. Shocking pink with a few flowers would be nice - oh and somewhere to hang a handbag.

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CEO Computer

A few years ago, some colleagues and I speculated on why nobody had designed computers for CEOs and the like. I was thinking of burr walnut cases and maybe brass keys (design has moved on a bit since then, but you can imagine the modern equivalent).

On seeing how our CEO actually used his computer, it became clear that the appropriate installation was actually one of the cardboard dummy computers that furniture shops use to make desks look more lifelike.

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Happy

Re: CEO Computer

Walnut, leather, brass with a lead crystal screen and some software that is rumoured to improve your golf handicap. I think you have a winner.

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Anonymous Coward

Re: CEO Computer

Many years ago, I worked for a subsidiary of a very large US bank. Late one Friday afternoon, I was sent to assist VP Finance: his favourite accountant had just departed for a jolly^H^H^H^H^H business trip to Hong Kong and Singapore, leaving that month's financial reports in a spreadsheet on a floppy disk. VP Finance could not open the file, despite having the most expensive and powerful PC in the company. The reason: no operating system had ever been installed on VP Finance's PC. In over a year, he had never switched his PC on - it was on his desk for purely decorative purposes. His secretaries normally handled all his email and provided printouts of anything he needed to read.

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@AC:08:03 (was: Re: CEO Computer)

See mine from a couple years ago:

http://forums.theregister.co.uk/post/894833

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Anonymous Coward

Unused overpowered, much-used underpowered kit

Why a field-swap? Really should've swapped that before handing the kit out to them. Really big screen and expensive-branded keyboard (and maybe a keyboard overlay for some really expensive software package, possibly without owning the package at all) with a big and impressive (but mostly empty) case juuust visible under the bigwig's desk, and all the processing power in a dinky older case tucked invisibly away at the secretary's.

The local IT department isn't just there to "provide kit", that's what the supplier does. What the local IT bods should much more concentrate on is making the technology work for the local users. And if that includes not so much working around, but catering for social needs like this, well, I think by and large us techs have been dropping the ball a bit.

Of course, we thought we were hired for our technical skills, not for our nonexistent social skills, but at the rough end, that's far from true. This doesn't mean giving in to every whim, but it does mean matching user needs, including non-technical ones, to what the technology can deliver. And if it's form, not function they want, well, let's give the extra functional power to someone else. Just have to understand what they're really after, what they need, and give'em that.

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Re: CEO Computer

Don't they even need to play Solitaire?

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Anonymous Coward

Re: Unused overpowered, much-used underpowered kit

Our IT department spends an inordinate amount of their valuable time acquiring and then working on the business owner's latest electronic gadgets. He's a good guy, quite intelligent and not at all the bumbling CEO, but he has one fatal character flaw: he believes the advertising. He's an early adopter.

He purchased a multiple SIM smartphone in the early 2000's so he could get his email when he was in Europe (we're a US company). The IT department was left to explain to him why, though it was theoretically possible, in practice, the data just wasn't going to flow reliably from our mail server through the mobile data systems of all the Euro cell carriers, who were still using CDPD.

I believe the current project has something to do with all his iGadgets and why they don't all sync up correctly at home and at work...

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Re: Unused overpowered, much-used underpowered kit

Sorry, I now have the image of Matt Berry playing the Boss in the I.T Crowd, not being able to open his laptop.

"I would be beholden to you"

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