Read want's to catch the potable electronic craze while it's on the upswing. While this is admirable, the odds are stacked against AMD as a late starter.
Personally I understand the fads and know how fickle they can be and I had hoped that AMD would do a better job of marketing their current X86 products which are actually quite good and very affordable. Considering that Intel is having a difficult time buying Ultrabook and enterprise sales in a brutal economic recession, maybe AMD will get lucky and create some new revenue streams via tablets/phones and other trash without compromising their X86 sales and development?
If not Mr. Read will be removed and replaced within 12 months.