Yawn...another ill-fated attempt by a telco to be anything to consumers but a data pipe and a phone leasing solution. Honestly, there are three things that punters care about, 1) having a decent signal and data connection on the network they choose 2) being able to get an expensive phone on loan with a 'reasonable' cost and suitable airtime/data (although getting a phone this way is marginally more expensive and locks you in for ages but people seem happy enought to sign away) 3) good customer service when things go tits up. That's it.
Consumers couldn't give a shit about anything else the telcos do, they are simply another utility, and the quicker these companies realise that this is heir fate since they bottled it and screwed up the first time round, with high data rates and near useless services (remember the awful walled gardens with shit news, crappy java games and ringtones, after the promise of 'full internet access'?), the quicker they can stop spending money on this crap. Then we might see some quality investments in the networks and cheaper contracts.