back to article Microsoft Surface ad targets preppy, Glee-watching youngsters

Is it an Apple advert, a commercial for insurance, or an episode of Glee? No, it’s the first Surface commercial from Microsoft. Hot on the heels of Microsoft’s Windows 8 ad – which seemed to bury the tablet and emphasise the traditional PC – Microsoft's latest ad flogs its own hardware: the Windows 8-based Surface. The ad is …

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All that's missing

is the Bollywood sound track.

//wonder how long it will last in the market?

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Re: All that's missing

I propose a new reg unit of redundancy speed to replace the venerable "Osbourne"

I was going to suggest the "WebOS" but I think Win8 (also known as WinCE-ME) might beat HP's best efforts

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Re: All that's missing

must be the same team that made the windows 7 launch party videos.

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Anonymous Coward

Kids

Won't be pestering their parents, incidentally those with the money, for a surface, they'll want the mini ipad.

"Wrong age group, wrong time, wrong product!" Buy your discounted surface at the £1 shop now.

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Trollface

Re: All that's missing

//wonder how long it will last in the market?

Zune lasted a couple years

Kin lasted a couple months

You do the math

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Windows

So-

Does it actually DO anything?

Doesn't look like it.

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Re: So-

Yes - just like Windows its got nice shiny buttons.

Oh you mean to actually do something useful... Stick with Linux.

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Anonymous Coward

Re: So-

@Yossarianuk - that was a poor troll, even for you.

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Re: So-

"Does it actually DO anything?"

Of course not. It's intended to compete with the iPad.

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Devil

Re: So-

It makes you shell out another $120 if you want to buy the keyboard cover ($100 if you get it with the device at time of order)

So i guess it provides enlightenment... of the wallet.

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MIc

Re: So-

HHAHHAHAHA "Stick with Linux" right... Because recompiling a blueTooth drive is a good use of time.

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Meh

The point is..........what?

"The important details of battery life and price have not been revealed."

So this is all fur coat and no knickers then?

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Anonymous Coward

Re: The point is..........what?

Slow news day

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Re: The point is..........what?

You say that as if it is a bad thing.

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Mushroom

Re: The point is..........what?

The pricing has. A bit cheaper than the iPad. Not bad considering it has a more powerful / more secure OS, includes a copy of Office and it is widescreen format.

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Re: The point is..........what?

Okay, I'll bite - how is WinRT more secure than iOS? It isn't even out yet which makes it a little unfair to start comparing.

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Re: The point is..........what?

And how is the Ipad not a widescreen? Looks pretty wide to me...

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Anonymous Coward

@h4rm0ny

You *like* feeding the trolls, don't you!

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Anonymous Coward

Widescreen

Doh, the iPAd is a standard 4:3 screen whilst everything else out there is wide 16:9. I actually prefer the 4:3 format because I use portrait mostly, and that's the nearest to a sheet of A4 paper.

16:9 portrait is more like legal / foolscap format, far too long for most uses. Pity that MS have not offered the 4:3 format because now I might have to go for an iPad which I really wanted to avoid doing!

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Anonymous Coward

Re: @h4rm0ny

"You *like* feeding the trolls, don't you!"

With RICHTO it's more like shooting fish in a bucket !

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Re: The point is..........what?

> how is WinRT more secure than iOS

By limiting connectivity to VMSNET running over Token ring the potential for virus infection has been greatly reduced.

In addition, binaries will not only have to be signed but they can only be installed by typing them in from listings printed in the back of magazines.

The use of weak passwords have been prevented by the removal of 'p' 'a' 's' 'w' 'o' 'r' and 'd' keys from the keyboard

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Re: The point is..........what?

BATTERY | Up to 8 hours mixed activity • 7-15 days idle life

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Megaphone

Re: The point is..........what?

It was briefly leaked on their store

$500 for the 32Gb model

$600 for the 32Gb model with keyboard case

$700 for the 64Gb model with keyboard case

$120 for the keyboard case on its own (ouch)

Delivery on 26 Oct for pre orders.

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Re: Widescreen

<<Doh, the iPAd is a standard 4:3 screen whilst everything else out there is wide 16:9.>>

The Google Nexus 7 is 16:10.

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Re: @h4rm0ny

"You *like* feeding the trolls, don't you!"

I am genuinely interested in anything to do with OS security. It overlaps with areas I've been developing in. If RICHTO is simply saying that WinRT is more secure than iOS because it is brand new, then they are probably right but it's not very intersting nor something to WinRT's credit. If they have something interesting to say about the design, I am curious. It should certainly be much more secure than Win7 which is already very good. But I don't know much about iOS.

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Anonymous Coward

Re: The point is..........what?

Why, if you've gone and bought one of these things would you not use it for a week? Or isn't it really that good?

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Re: The point is..........what?

> includes a copy of Office

The Surface RT includes a 'preview' (ie it doesn't work yet - update in March or so) of 'Home and Student'. This cannot be used by businesses.

"""Office Home and Student 2010 is licensed only for "non-commercial use for members of your household." """

http://www.zdnet.com/businesses-cant-use-office-on-windows-rt-tablets-7000005882/

> it is widescreen format.

The keyboard must be attached along the bottom where the connector is, this makes it difficult to use in portrait mode. The widescreen make portrait mode ugly as well and less than useful for reading or entering documents.

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FAIL

Re: Widescreen

Aaaah indeed, I was wrong the Ipad isnt widescreen. I have been using 5:4 ratio for way to long(stepped of the 1024x768 resolution ages ago), so it looked widescreenish to me. I suppose I have been conditioned in a bad way.

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Mushroom

Re: The point is..........what?

Well IOS is on well over 300 known vulnerabilites, Windows Phone OS is on zero after 2 years....

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Mushroom

Re: @h4rm0ny

See Secunia.org. All Apple OSs are terrible for security - IOS is on over 300 known vulnerabilities, and OS-X on over 1700! About the only thing in the world worse than that is enterprise Linux distributions...

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FAIL

So sounds like it doesn't actually do anything.

Love that at the end they just send you to microsoft.com where Surface's only presence on the front page is a tiny little one word "Surface" link at the very bottom right.

Lame.

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Anonymous Coward

Tut tut

Doesn't do anything!?

It clicks, you can dance to Tween Wave with it, you can swipe, and it might help gramps get laid (potential Cialis, Viagra substitute?).

Looks pretty magical to me!

/sarc

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$499

starting at $499 apparently: http://www.neowin.net/news/microsoft-surface-price-revealed-starts-at-499

If that does translate to ~£300 (~£350 with touch cover thingymebob), might be worth a consideration...

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FAIL

Re: $499

Actually at todays rate thats £310, add VAT and its £372.

With cover its £372 plus vat = £446

Thats new iPad price range for the crippled version that will only run apps and MS office and not all your games etc that you currently run.

Can't see it selling for that price......

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Re: $499

" only run apps and MS office" that's the big beach head Microsoft have against the iPad.

They get the touch versions of Word and Excel bang on, they are on a winner because everyone still wants to use Word for docs and Excel for spreadsheets. All other office packages are 2nd rate...

Can see this giving Apple are right kick in the you know where?

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Mushroom

Re: $499

I can. A secure OS + Office is a big winner imo. Plus that's list pricing and will no doubt be discounted...

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Anonymous Coward

Worth an immediate consideration?

The hardware looks interesting, but no thanks. Call me lazy, but I'll wait for someone else to do the hard work in figuring out how to install Linux first.

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Anonymous Coward

Re: $499

Probably not, as that would be the ghetto "RT" version, running on ARM, with a limited software base. The pro might be good, if you can crowbar a third party OS on there.

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Stop

Re: $499

it's at 479 euro now for the basic model in Germany.

More than £400 for the basic model and for the keyboard, that's not an easy sell for me

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Re: $499

sorry for double post.

especially with the lumia 920 coming out which is a much more exciting prospect with it's camera

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Stop

£450 for the one one that only runs applets

No thanks....

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HMB

Quite Exciting

I like it! I hope the x86 / x64 version won't be crazy money as I'd love one as a laptop. It sounds like it will do as a laptop and a tablet. That's pretty cool to me.

How often do you get high quality IPS screens on laptops? I don't want to have to buy an Apple just to get a decent laptop screen.

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Re: Quite Exciting

Try an Asus Transformer (among others). There's a shed load of free and cheap apps for it.

Then again, if you want a proper Windows experience........

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Thumb Up

Re: Quite Exciting

I normally use linux on my laptop but if the Surface Pro is in my price range when it comes to upgrading... well goodbye linux laptop.

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Anonymous Coward

Re: Quite Exciting

The Surface Pro has a lot of non-standard hardware. Unless you're a real masochist and willing to reverse-engineer the Win8 device drivers, you'd better wait for somebody to hack the hardware interfaces -- otherwise you'll brick your shiny new tablet as soon as you install Linux on it.

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£450 for the one one that only runs applets

Not proper windows of course. This is the Windows rt version that only runs simple applets.

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FAIL

So who does apple market to?

Preschoolers? (Cue apple commercial lullaby background theme and slow soft soothing commentary.)

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Trollface

Re: So who does apple market to?

Do you still need to ask? Baristas, of course!

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Anonymous Coward

In short, He imagines everyone has one, but the reality is, it's just him.

Sounds like that's the way it's actually going to play out....

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