Well who would have thought it?
""So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel ultrabooks into the mainstream" said Craig Stice, senior principal analyst".
Well one can certainly see why he is a senior principal analyst (yes, that was irony :)). Indeed, he is a veritable font of wisdom.
"When combined with other factors, including prohibitively high pricing, this means that ultrabook sales will not meet expectations in 2012."
Never mind of course the very mediocre specs that you get for the money. RegHardware's review of the HP Spectre XT for example - magisterially dismissed by the first poster with "1366x768.... next...".
Yet more wisdom.
"especially with fierce competition from new mobile computing gadgets such as the iPhone 5, Kindle Fire HD and forthcoming Microsoft Surface."
The only relevant device here in his list, if we are talking high-end computers (not phones), is the Win 8 Pro version of the "Surface". We note the fact that (according to all the reports at least) it has fine build quality, pretty highly specced and has a high-res screen. If however we look at the various tablet announcements from the OEMs it is not obvious to me that they are going to do any different with their tablet offerings than they have with their ultra-books. Over-priced, underspecced, and soon to be over here - no doubt raising the same kind of yawn that their "thinnies" have been raising. Common factor IMO? The OEMs won't contribute shit to growing a market. They've had two decades or more cruising on the back of Windows doing bugger all other than "banging out boxes" and they see no reason to change their habits now - and absolutely no reason to accept lower margins at the outset to establish a market. I am not surprised that Redmond decided to build "benchmarks" themselves with the two versions of the Surface, they must have strongly suspected what they and we are going to see on the market this Autumn.