They got ripped off
Dick Smiths is worth way less than that. Their staff have no clue about technology other than what they parrot from the manufactuers printed toilet paper, they have moved from their electronic component roots and they charge like a wounded bull. I was pricing a 32Ggb microsd card and their price was four times what was being asked in computer retail stores. And that was fora DSE branded microsd, so we don't know what shitty, cheapass knockoff brand it was, versus name brand microsds from the computer retailers.
They will soon disappear as private equity firms have a tendency to asset strip then leave the bare bones to decompose.