back to article Apple weekend iPhone 5 sales miss forecasts

Apple shipped just over five million iPhone 5s during the first three days of the handset's availability, rather fewer than one analyst forecast of eight million units, let alone another bullish prediction of ten million. "While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly," …

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Anonymous Coward

Just popped into Vodafone to upgrade my handset from an iPhone 4 to a 5.

Done in 15 minutes - and I had no preorder. There were also other people in picking there's up, but couldn't tell if they were preorders or not.

When I asked, I was expecting them to be out of stock, but no.

Sold out? Rubbish.

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Sellout?

Apple tries to have sellouts. They prep their fanbase for weeks, first with leaks, then teasers, then an Actual Lauch Event -- a week before you can buy online. Which is a week before you can buy in-store. They launch with a limited supply, intentionally so, and when the demand is higher than the supply, and they sell out, that's news. In other words, free publicity. But more than that, this doesn't happen with other devices, right? So when it happens with the iPhone, that's telling the public that there's something special about Apple products.

What it should say, rather, is that other companies launch with ample supply of product, with online and in-store on the same day, with little danger of selling out even for a very successful product. Apple's oddly a little braver than the other guys -- Samsung wants you to get an SIII or a Galaxy Note as soon as you're ready to hand over the cash... before you maybe consider another phone or tablet. Apple's confident enough in their dominance to let their customers wait in line, wait for a week or so for the device even after the launch, put up with huge crowds, etc. in order to make a newsworthy event about what otherwise be just another product launch.

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Anonymous Coward

Whoops - I meant "picking their's up"

/shame

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Anonymous Coward

Actually, you meant "picking theirs up".

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Facepalm

Their is?

Don't you mean "theirs". At least get it right the second time...

/pedant

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Anonymous Coward

Re: Their is?

Yes, I did. I'm still /shamed.

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Joke

Re: Their is?

If you don't know the difference between there, their and they're then your an idiot

*see what I did there

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Anonymous Coward

Re: Their is?

"*see what I did there"

You forgot to put an asterisk after "your"?

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Trollface

Re: Their is?

You need to be an AC today if you're willing to happily announce that you're an iAddict...

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Headmaster

Re: Their is?

> You forgot to put an asterisk after "your"?

"?" is only used at the end of a question, not a statement of fact.

Check and mate.

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Anonymous Coward

Re: Their is?

"> You forgot to put an asterisk after "your"?

"?" is only used at the end of a question, not a statement of fact.

Check and mate."

I usually avoid picking in other peoples typo's, spelling and grammar errors, as I make so many myself, but when being so smug you should have least made a bit of an effort:

1 - The other post referred to an asterisk NOT a question mark.

2 - The reason was obvious, in that it was associating the "your" of the previous pedents statement with the reference to being “an idiot”.

3 - For your benefit: it should have been "you're" not “you”, as in "you are an idiot".

4 – "Check mate": .... hardly; you were playing draughts.

Anon - as I'm certain to have made more than error for further pedents to pick on.

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Go

analysts BS

analysts, what a bunch of tossers.

Let's see....this is the phone that people said 'meh, just a minor upgrade' 'won't sell like the 4s' etc etc.

Galaxy S3, great selling phone....20 million in 100 days.

IP5.....5 million in 72 hours

What's the betting for IP5 in 100days? 30 million, 40 million?

Sorry iHaters, just had to post this on el Reg where Apple haters love to congregate.

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WTF?

Re: analysts BS

And why are you so fundamentally insecure that you felt the need to spout it to the world?

Im a Apple Fan - and love their tech - as a combination of form and function I find it hard to beat for my particular uses.

Whilst I read the Reg Apple stories with amusement and occasional disbelief Im not so attached to *any* piece of tech that I would find the need to broadcast a defense of it to the entire interwebs.

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Anonymous Coward

Re: analysts BS

He's just trying to address the imbalance...

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Anonymous Coward

Re: analysts BS

Well there's numerous Android handsets and the largest market for Android handsets is the middle or low end. The premium handsets are for all the hardcore Internet users.

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Anonymous Coward

Re: analysts BS

Does buying Apple make up for your lack of personality?

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Re: analysts BS

"Sorry iHaters, just had to post this on el Reg where Apple haters love to congregate."

At least outside the mutual appreciation echo-chambers of the fanboy forums you can appear a tiny bit like an individual.

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Re: analysts BS

Search online for SGS3 Pre orders which from what i could google was 9 million. a little more than the 5 million in 72 hours (thats if that figure includes pre orders)

All i see is the usual apple hype (OMG we sold out again, Damn) that makes people go gaga for the iPhone.

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Re: analysts BS

"Search online for SGS3 Pre orders which from what i could google was 9 million. a little more than the 5 million in 72 hours (thats if that figure includes pre orders)"

From looking myself, that number appeared to be from an unamed Samsung executive - might be accurate, from what I found, it looks unverified.

Also, from what I read – and I’m happy to be corrected, if I’m wrong – that 9 million figure includes the amount that carriers had ordered for future sales rather than just 9 million punters pre-ordering the phone.

According to this Telegraph report - http://www.telegraph.co.uk/technology/samsung/9419878/Samsung-Galaxy-S3-breaks-10-million-sales.html - there were three million pre-orders for the Galaxy SIII and it took nearly two months to reach the 10 million sales mark.

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iHaters, just had to post this on el Reg where Apple haters love to congregate

I resent that remark.

You can call me a hater, but I have no favourites. I hate them all.

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Thumb Up

Re: analysts BS

Brilliant strategy by Apple. Rather than face disappointing results, create artificial scarcity. It's a win win. You get to sell more phones, because now there's a perception of limited supply, increasing the perceived value AND if you sell fewer of them than analysts expect then it's due to short supply (implying that sales would've been better had there been no shortages, which is patently* false).

As to comparing S3 numbers to iPhone 5 - direct comparison is rubbish. S3 is but one of many Android phones, many with competing or comparable features. Apple is the only one in its ecosystem and so iPhone 5 has no competition within it. If you believe iPhone 5 is a huge success, won't you do us all a favor and buy Apple stock.

*- pun intended

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Silver badge

Re: analysts BS

It doesn't sound like artificial scarcity because, as a poster noted above, there are several places where it wasn't scarce.

It's also valid to compare the iPhone specifically to the GS3 because Samsung do so in their own advertising. It's only false to draw wider inferences.

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Happy

Re: analysts BS

Pre-ordered 2 Samsung Galaxy Note 2's just yesterday :) . Let's see how that goes...

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Anonymous Coward

Re: analysts BS

FWIW - The nine million (nearer ten actually) SIII pre-order figure Samsung quoted was the pre-orders by carriers prior to release.

It's kind of pointless comparison anyway, Samsung smartphones will outsell Apple's numerically at least ten-fold over the next 12 months. Historically anyway, with their margins being much slimmer, Samsung's profits from phones will be much lower.....

...not sure they're losing much sleep since Samsung also make pens, watches, fridges, cars, air craft engines, oil tankers, cruise liners, telecommunication satellites and gas turbines. They build sky scrapers, hotels and shopping malls - they own large chunks of international banks, one of the world's largest insurance companies and very much else.

Apple of course also make the iPad, iPod and a range of computers - almost all of which rely on Samsung components and all of which have equal and often better Samsung equivalents for less.

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Re: analysts BS

They limited teh supply of "Sim Free" iPhone 5's so most shops still have plenty of "Contract" stock.

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Re: analysts BS

^This, and it sucks.

Every phone shop in Birmingham, and the bullring apple shop, has iphone 5 stock, but won't let me buy it sim free. Regardless of whether you think I'm stupid for buying one, it's more stupid they don't want my £599 at all.

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Joke

@AC 13:19

"The premium handsets are for all the hardcore Internet users."

Are you suggesting all iPhone users are pron addicts?

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Anonymous Coward

Better title

"Apple weekend iPhone 5 sales misses ONE hopeless analyst's forecast"

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Anonymous Coward

Re: Better title

I still don't get how a company's fortunes can possibly be tied into what someone "guessed" 9-12 months previously - even given a company's previous results, it's all still a guess.

We don't pay a fortune to those who calculate horse racing odds, so why do we do so for those who make exactly the same kind of predictions for companies?

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Re: Better title

The horse-racing oddsmakers have a direct correlation between their predictions and their income (and do make a fortune); tech analyst projections don't have to have a basis in reality.

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Anonymous Coward

What do analysts really know anyway - Apple do not give them any 'special' access to information so it's their guesses. My 'guess' is people can't be ar$ed queueing and they are generally more available - 5m is still a bucket load of phones to shift in a weekend.

The number of iOS updates in a weekend is more telling - remember all these new iPhone 5's shipped with iOS 6 so the 100m is based on actual phones in use and just the first few days. There is no real reason to 'upgade' a single phone so in reality that number is huge and relative to the actual number of phones in use.

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Anonymous Coward

I have quite a few friends with various iPhone handsets - many are not at the end of their contracts or wanted to avoid any initial iOS 6 and new hardware 'bugs' so are holding off a few weeks. End of the day it's in Apples interest for them to be more available - sold old may make a few people think 'oh it must be good' but will make many others buy something else - there is a lot of instant purchases.

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Anonymous Coward

Quite a lot of places are sold out. Vodafone online have 64Gb in white (in stock) but all other models 3-4 weeks.

Would not be surprised if 5m was all the initial iPhone 5 stock - there were reports of slight delays getting the screens done quick enough. First quarter sales / 6 month sales will be more telling.

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Boffin

I know exactly how this analyst did this, because I just did it myself.

1. Look around office, and shout out "so who's getting a new iP5 then. once it's announced?"

2. Count number of responses. Count both the "yes" and "meh"'s as YES

3. Faint surprise when the "meh"'s don't buy once phone spec is actually announced

4. Rationalise the "meh" responses down to the reason that since most are 4/4S users already and probably running IOS6, there's no real reason (aka killer new feature) to upgrade for.

Where do I send my analyst invoice to...?

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Anonymous Coward

Riot

But then their production will be slowed down a bit:

http://www.independent.co.uk/news/world/asia/production-halted-at-foxconn-plant-that-supplies-apple-as-2000-workers-clash-with-security-guards-in-four-hour-riot-8167426.html

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Anonymous Coward

supply constraints spin

surely. It's so popular, we sold out of our initial stock, spin blah blah blah.

Not the reality of course, many consumers have woken up to the fact that fruity devices are overpriced and under-spec these days compared to flasgship Android handsets.

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Big Brother

Re: supply constraints spin

The ONLY good thing ever really is the slick user interface. No Apple phone was ever good value or a good phone if your main interest was simply phone calls,

Not posted from my myPhone, but from my 1600 x 1200 laptop.

In general there seems to be a lot of fondling the [smart] phone to waste time or be rude while in company. Maybe when the novelty wears off people will be a bit more polite in their [smart] phone usage.

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Anonymous Coward

Phoned Orange this morning to sort out one of our phones and they actually had "we're receiving lots of calls regarding the new iPhone 5, which is available blah blah..." as their bloody hold message. I double-checked and yep, I had dialled support, not sales.

Is it broken or something, or are Orange just a wee bit clueless?

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Orange, clueless

Orange customer services have been in decline for many years now. You used to be able to speak to a (UK based) human within seconds and be all sorted shortly after. Now there's hours of menu's etc and the support when you're finally connected can be very trying.

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Thumb Down

Re: Orange, clueless

Someone from Orange called me the other day, ostensibly to get me to upgrade my contract.

She asked me how I was getting along with the service, so I told her about all the places I was having problems getting reception. She hung up on me!

Think it's time to find another phone company.

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Go

Re: Orange, clueless

We are still getting great customer support from Virgin - real people who answer the phone relatively quickly, and everything. And very good pricing to boot, and great coverage (TMobile, basically). Shame about their cheapo phones, but we just bung their sims in whatever we've got (currently 3GS, iPhone4, an old Samsung of some sort and a cheap Nokia) They all work great.

Might have a problem with the 5 but 1 guy at the office cut his simcard down by hand and it seems to work OK.

Second-best IMO goes to O2 ... provided you call them up and don't rely on whoever is on the other end of their webchat lines - they are clueless.

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Surely we can't consider 5 million phones sold in 72 hours to be a failure on the basis that some bloke guessed it would be double that? Now, if Time Cook had said during his presentation that they estimate 10m units to sell in the first weekend, yes, it would be a let down... but still impressive in of itself.

Five MILLION iPhone 5 sold in a few days is amazing really.

I personally know someone who was in a queue for five and a half hours to get his hands on one on launch day... an interesting experience, apparently, but not one he will repeat.

Any product that causes millions of people around the world to queue outside stores for hours to get hold of it is not a failure. And those people are, by default, idiots, just because they choose to join that line. The person i know who did so is a very clever guy, and is tech savvy. And he knew he could have pre-ordered and had it on launch day (just like his brother did), but he wanted to experience the whole thing ... and apparently many people around him in the queue said they were there for the same reason.

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No they are idiots

It's getting widespread. But in fairness to Humanity only a tiny proportion (< 1%) are prepared to worship it and queue for it..

It's just a "smart" phone. Not penicillin or sex

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Re: No they are idiots

Who queues for penicilin or sex? If you're queuing for sex then I can only assume you're outside some skanky whore house. Tbh, I'd queue for a windows mobile phone before that.

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Anonymous Coward

Re: No they are idiots

My wife makes me queue for sex.

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Re: No they are idiots

She makes me queue as well :)

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It's simple

They loaded IOS6 onto their iPhone 4, and then couldn't find the Apple Store because of the broken maps.

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Boffin

The real question is.....how many ISheep are out there only to be counted in the popular group?

Seriously though,

The whole situation is kind of childish. If you want to own and IProduct and have the money...buy it. It's your choice to enter Apples walled garden. Just understand there are other individuals on this planet that will not be interested in owning one. There are many reasons for this...but they will be personal choices and should not be taken as an insult to your decision.

Just make sure you fully understand that Apple runs a closed ecosystem where you are helpless and restricted to their every whim. You do not even have the choice to shop for content from another market places. Android OS allows each individual owner to CHOOSE on their own.... if I want to allow downloads from other markets other than Google's market. There are at least six markets I can choose to purchase from.

You should also know that Apple also had 100% control/right to wipe all the content from any IProduct and any ITunes account at their discretion and you have zero input on that. It's in the ITunes agreement. You should read it.

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Re: The real question is.....how many ISheep are out there only to be counted in the popular group?

You mean like the Android kil switch?

http://www.engadget.com/2011/03/06/google-flips-android-kill-switch-destroys-a-batch-of-malicious/

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LPF
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Re: The real question is.....how many ISheep are out there only to be counted in the popular group?

Remind me, how many trojans are on the Apple Istore?? you wanna download from alternative google markets , feel free to go ahead! and this is coming froma person with an HTC HD2 with android loaded on!

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