back to article Apple's first batch of iPhone 5 preorders sold out in an hour

If you were hoping to have your brand-new iPhone 5 in your sweaty hands on its announced September 21 launch date, you may be out of luck. Apple has run out of its initial stock for preorders of its new smartphone, and carriers' stocks are dwindling rapidly. Apple's online store was reportedly still listing the September 21 date …

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Every time

Apple somehow fail to build enough.

Either they are not very good at planning or they always initial release a limited number to make sure the 'sold out' headlines appear.

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Anonymous Coward

Re: Every time

Well this time it is because they got Sharp to make the screens and they were struggling with poor yield.

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Re: Every time

Should have bought from Samsung...

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Childcatcher

Re: Every time

Or maybe the demand was too high and despite good planning they were sold out...... Of course, this doesn't work too well with the agenda of your comment.

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Re: Every time

But EVERY TIME they release and iphone it happens and you would have thought they would have learnt by now how many they need to produce.

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Anonymous Coward

Lots of

Cheap 4S phones will come on to the market, but it's a shame they have so few features.

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Anonymous Coward

Re: Every time

See my earlier post

http://forums.theregister.co.uk/post/1538139

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Thumb Down

Re: Every time

"But EVERY TIME they release and iphone it happens and you would have thought they would have learnt by now how many they need to produce."

Do you understand supply chains? It's not in Apple's interest to make enough to satisfy day-one demand, they'd have to have started manufacturing even earlier than they did, and have them sitting in an even bigger warehouse. Rule one of retail, never carry too much stock. Especially when they know 99% of their customers will probably wait.

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Anonymous Coward

Re: Every time

When you are talking this sort of scale and to avoid the risk of too many details leaking - they are going to run out - whether it is 1 hour, 2 hours or 4 hours - it's going to happen very soon.

I'm sure they also like the headlines of 'sold out' showing it's popular but unavailability will also cost them sales so it's a balance.

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FAIL

Re: Every time

http://www.youtube.com/watch?v=rdIWKytq_q4

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Mushroom

Re: Every time

Even I am not a Apple-believer, I tend to believe that this time it is more to demand than supply issue. I do appreciate their design cue, but engineer inside me despises the products.

In engineering vise iPhones have been just piece of crap, except on UI design and in mechanical terms. In many aspects those are years behind the competition. And even iOS UI has been falling behind the competition in recent years.

And I have never ever liked locked down iOS ecosystem, of which only purpose is to maximize AAPL profits. Same kind of greediness can be seen from the fact, that AAPL tries to sell Ligthning-to-USB connector to its European customers for 30€, when that should be included to sales pack with no extra cost. This kind of arrogance is personally the biggest retracting factor of all. But there seems to be people, who do not have this perception.

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Paris Hilton

Re: Every time

"In engineering vise iPhones have been just piece of crap, except on UI design and in mechanical terms"

Erm, what other engineering is relevant to a phone exactly?...

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Re: Every time

"Or maybe the demand was too high and despite good planning they were sold out...... Of course, this doesn't work too well with the agenda of your comment."

"Good planning" isn't fully compatible with "demand was too high". If they don't have enough to meet demand, then they didn't produce enough. The only question is whether the forecast was wrong by error or by design. Selling out is good publicity. Almost any company would try that trick and Apple is possibly the world's greatest marketing company so it's hardly unlikely that they would have deliberately held back. It's not even a particularly serious accusation. It's quite possible that they have a whole bunch of containers of these things waiting in China that they decided to place on this month's ship rather than last months just so they could get the "SOLD OUT!" headline. Companies have done far, far worse things than that in the pursuit of profit.

The only real negative for them of the 'sold out' ploy, is if either the hype on the iPhone5 is very shortlived (which it probably will be) or if something else steals their thunder (which with a variety of WP8 phones imminently about to be launched is quite possible). In this latter case, the Marketing 101 could actually backfire for once.

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Re: Every time

but they save some for the store so they can have the "line up round the block" headlines too.

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Re: Every time

"But EVERY TIME they release and iphone it happens and you would have thought they would have learnt by now how many they need to produce"

They tried to count the iSheep but fell asleep

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Trollface

Re: Every time

Actually my theory is that all the chemicals and shit the food corps have been putting in our food for the last few decades, has caused large numbers of mutated humans to be born with only one brain cell apiece, which causes them to go out and buy Apple products.

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Re: Every time

I share your view completely Mika from 2nd paragraph onwards, but i still dont think it's their supply issue that make it so hard to get an apple phone but the apple management, they just want to create the kind of shortage hype impression that you will look stupid if you dont have an IP5. afterall, it's not their first time to release a phone. Sadly, majority of the people dont share the view and didn't realise how much they have been ripped off by apple.

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Re: Every time

I assume you mean by "lightening to USB" you mean the lightening to micro USB adaptor? It's 18€ not 30€... But obviously it doesn't look as bad if you use actual figures rather than made up ones.

You're complaining because Apple, a business, created their (admittedly closed) ecosystem to maximise profits?!? Has anyone informed the papers of this breaking news? Corporations trying to earn money?!

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Re: Every time

But EVERY TIME they release and iphone it happens and you would have thought they would have learnt by now how many they need to produce.

By your logic, they should delay the launch until they have produced enough inventory to cover all potential sales of the phone, sitting on hundreds of millions of dollars worth of stock whilst it depreciates in value and consumers buy competitors phones.

They announce as soon as they have the supply chain in place to produce a steady stream of phones. Anything else would be stupid.

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Anonymous Coward

Gee...

Another artificial shortage of product caused by Apple not ordering enough to pretend the iPhone is a lot more popular than reality dictates. Seen this a few times.

Fool me once shame on you.

Fool me twice shame on me.

Fool me six times... I must be an Apple Fanbois.

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Flame

Re: Gee...

Yes, the last time they did this with the iPhone 4S they really fooled people into thinking it was much more popular than it was. They only sold 37 million in Q4 and another 35 million in Q1. What a failure!

If they sell 50 million this Q4, as analysts expect, will you still say they're "pretending the iPhone is a lot more popular than reality dictates"? Because what, these launch shortages could only be real for a product that would sell 100 million next quarter?

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Anonymous Coward

Re: Gee...

Samsung got record pre-orders for the Galaxy S3 too, but they managed to fill them. If you don't believe that a company who focuses so much on image and brand perception doesn't manipulate supply for the extra publicity it brings then you're very naive

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Re: Gee...

AAPL is not breaking down how much of each models they are selling. I think there is a good reason for it. It could be big mistake for AAPL kill 3GS from product line - unless it is causing constraints for component supply for the other products.

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Like the Wii....

....SOLD OUT, yet strangely still available everywhere*

*at the time

yup, Sold Out = marketing genius

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Re: Gee...

Unless you wanted a blue one, in which case you had to wait for the supply chain to ramp up. Oh snap.

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Actually

I was hoping the release would drive down the price of an unlocked 4S, but no such luck...

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Re: Actually

Plenty of A1 condition 4S will be on eBay as its the only way many of the fanbois will be able to subsidise the IPhone 5. You will still get a bargain because I bet there will be some 3 or 4 week old hardly used ones for sale.

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Happy

Re: "Actually" Give it time. When the demand for the 4S starts to drop significantly............

.............the price will follow. Are you sure you couldn't consider a GSII? A snip at around £325 :P

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Anonymous Coward

cant tell the difrence....

they will start shipping 4s's in its place when they run out.... apparently even fanbois cant tell them apart....

http://www.youtube.com/watch?v=rdIWKytq_q4

just sayin......

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G2
WTF?

64Gb flash = +200 usd?!!!

wtf... price games again:(

they're practically selling 64Gb of flash memory for +200 usd?

a heavy duty usb flash drive is half of that and it also includes a sturdy rubber enclosure that you can drive a truck over or dump into water 50m deep and it will protect it. Try that with their phone.

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Meh

Re: 64Gb flash = +200 usd?!!!

No, the base model is 16Gb so they are selling 48Gb for US$200

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Meh

Yeah the fandroids were certain this would fail because their one friend wasn't impressed. So obviously Apple only made 5 so they would sell out.

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something just compelled me to type iphone 4 is rubbish even though i don't know that to be the case and i didn't want to type this comment plus i just checked and this is about iphone 5 what is going on?

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It's called "schizophrenia"

Dial 111 for help.

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Re: It's called "schizophrenia"

D:

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Anonymous Coward

"Two weeks! Two weeks!"

[NomNomNom's head then splits down the middle to reveal a very rubbery looking Arnold Schwarzenegger.]

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FAIL

ORLY?

I pre-ordered mine this morning. Apple Store reported delivery date of 21 September. Order acknowledgement simply says "October"...

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Raz

One hour? That's a long time...

You should see how fast the Playbooks sold here in Canada today... Walmart has a sale: PB 16 GB for $99, 32 GB for $118. The stores are opening at 7:00 AM. I make a huge effort to get out of bed by 7:00 AM, and I am in front of the store at 7:15 AM (I live really close). They were sold out, it seems some people queued up and got the 50 or so they had in stock. All sold within 5 minutes. No headlines in the news though.

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Re: One hour? That's a long time...

Large retailers here in Australia traditionally have a reputation for taking out large print ads, ot prime time TV ad slots for their sales, despite only having a couple of units of sale items in stock... Seems to be quite a popular trick around the world.

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Anonymous Coward

Re: One hour? That's a long time...

It's called a fire sale - clearing the stock of products people do not want.

The store was pretty dumb to sell 50 to one person but why should they care... they just want them gone to make room for Apple kit.

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Re: One hour? That's a long time...

If it happened somewhere other than Canada, I'm sure someone would have cared.

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Re: One hour? That's a long time...

@ toadwarrior: the point Raz is making, is that all those techsites and presscoverage on iPhones is ridiculous when all other technews get ignoredby them. It only adds to the confusion.

He 's right! It is ridiculous that Apple gets all the airplay while other (innovative) technology gets silenced to death. Hypocrites.

And yes, El Reg is participating in this too. They should just STOP posting anything iPhone related instead of even these bullshit articles on "how iPhones undermine western civilization" etc...

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Meh

Slaves.... Yeah right. Where are you getting any NON Chinese made phones?

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Anonymous Coward

Slaves - hardly - I'm not saying I'd want to work for their wages but then again they don't have my mortgage to pay either.

Do you stop to think what these people would be doing is they were not assembling iPhones? Working even harder in the fields for even less money.

Perhaps Apple should automate the lot and then what... will they be better off or worse off. Ever wonder why people travel hundreds of miles to queue for jobs at these factories - fact is it's better than the other option available to them.

Lastly - it's not as if it's just Apple that uses Chinese workers - I read an article the other day that said Samsung used child labour but it was 'legal' as they were not being paid.

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Mushroom

A slight correction which applies to all who engage in this type of behaviour regardless..........

"El Reg advises anyone sad enough to chance it to dress warmly, wear sensible shoes, and pack a lunch. In fact, breakfast might be a good idea, too. ®"

.............of which company we are talking about.

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Happy

No Thanks...

With Samsung about to release a number of Windows 8 and Windows Phone 8 devices... I'll be patiently waiting to see what the competition have to offer.

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Happy

Re: No Thanks...

Why wait? Get a Samsung Galaxy S3 in your hand and take a look. It's so nice I might finally get a smart phone.

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Re: No Thanks...

Held one, and well, why is the screen all grainy? And why are the whites still bluish? Is this this silly Pentile nonsense?

Still waiting for one of these Smartphones to lure me away from my trusty charge-it-once-a-week feature phone. At present all I see is Meh.

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Anonymous Coward

Re: No Thanks...

Looked at the S3 and it feels cheap in comparison and the OS is not as friendly / slick as iOS.

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