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back to article One more try: Metro apps are now 'Windows Store' apps

Another week, another chapter in what must be one of the worst branding and marketing disasters in the history of computing: what to call the blocky, touch-centric apps designed for the new Windows 8 Start Screen, formerly known as Metro-style apps. What we are meant to call them from now on, it seems, are "Windows Store" apps. …

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" one of the worst branding and marketing disasters in the history of computing"

Give me a break. The history of computing includes more than 50 years. This colossal 'disaster' will be forgotten in another 2 weeks.

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Anonymous Coward

Re: " one of the worst branding and marketing disasters in the history of computing"

Poor things, they are really struggling trying to get the name right.

It needs to be catchy and it needs to be memorable it needs to be sharp, not a huge mouthful or it will fail.

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Anonymous Coward

Re: " one of the worst branding and marketing disasters in the history of computing"

Was the worst marketing disaster in the history of computer the Osbourne Effect, or maybe it was Windows Vista, or maybe something else?

Metro is just one element of the Windows H8 launch, which is nicely positioning itself to be Vista 2.

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Re: " one of the worst branding and marketing disasters in the history of computing"

I think it was probably Wang Care.

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Silver badge

Re: " one of the worst branding and marketing disasters in the history of computing"

One wonders why they bother. It doesn't matter if something does escape into the wild with the in-house codename or they spend ages listening to whalesong thinking up an a remotely interesting name, it's soon bludgeoned into the "Microsoft/Windows" <whatever> "Software/Server" formula by version 2.0. The only exception is Silverlight but then again that's being quietly forgotten.

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Re: " one of the worst branding and marketing disasters in the history of computing"

+1 for calling it Vista 2

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Re: " one of the worst branding and marketing disasters in the history of computing"

Siemens, Staines.

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RE: "+1 for calling it Vista 2"

I've actually been calling it Windows ME 3.

Seems everyone has forgotten about *that* calamity though.

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Re: " one of the worst branding and marketing disasters in the history of computing"

Ha, yes, I can remember having to call Wang Large Systems Support, well, because I had a large system to support.

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Thumb Down

Re: RE: "+1 for calling it Vista 2"

I haven't, you are not alone. I call it ME 3 as Vista 2 is Windows 7, it is what Vista should have been.

I do however agree Win8 is shaping up as ME, something that has no true identity in the market place or even in Microsoft.

Microsoft store apps? I used to download them on my HTC wizard (vario 2) from the microsoft store under Windows mobile 5 & 6.

Hardly new.

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Facepalm

Over?

Can these "Start Screen" style apps can be on a desktop W8 computer... never having been anywhere near a Windows Store?

What about going to one of MS' retail outlets and trying to buy Office? "Er well it is an app from a Windows Store but it isn't a Windows Store App..."

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Big Brother

I for one

I for one welcome our Window Store App overlords

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Re: I for one

rather than apps on the windows store that arent windows store apps?

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HCV
Facepalm

From now on, the items formerly known as "chairs" and "tables" will be referred to as "Ikea merchandise." Pull up an Ikea merchandise to the Ikea merchandise and let's talk.

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at least for this week.

Next wek is coming next week.

What new name will we have then, kiddies ??

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Re: at least for this week.

Legacy Windows Store apps (no longer supported).

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Ikea catalog[ue]

"From now on, the items formerly known as "chairs" and "tables" will be referred to as "Ikea merchandise."

I wonder if it lists a "Ballmer chair" ?? What's that in Swedish, I wonder? Thrön Akros ?

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Thrön Akros

grone.

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Joke

Re: Ikea catalog[ue]

Alternatively as

Bålmer Prøjektil

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Re: Ikea catalog[ue]

HAHAHAHA!

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Re: Ikea catalog[ue]

"HAHAHAHA!"

No that is a lamp, not a chair

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Unhappy

Everything's topsy turvy these days

Apple just launched a turkey where previously they'd been doing rather well in that department.

Microsoft always had turkeys but salvaged them by spending zillions in marketing. As the article shows, that''s now turned into a fiasco.

Nokia ... well, you get the idea.

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Joke

A Suggestion

WAPS maybe?

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Re: A Suggestion

Store Products from the Eighth Windows, or SPEW for short.

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Re: A Suggestion

Alternatively, W-Sapp, pronounced "Wassuuuppppp"?

That would inject some Apple-like chilled out coolness into the name. ;)

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Correct me if I', wrong, but doesn't WIndows 8 Enterprise give network admins the ability to sideload "Windows Store" apps, so you could have a Windows Store app that didn't come from the Windows Store?

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Aha

so a Sideloaded app would be a SLAP?

no?

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Modern or Modem.

Something about clonky rebranding process puts me in mind of struggling to log on with one of little beepy boxes we used before broadband.

In a way says it all.

Microsoft, your day is over.

Now clear off and stop hanging about like an ex-boyfriend.

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Silver badge

Re: Modern or Modem.

This has been another message from 2012's World of Tech Fail:

MS - a blocky Lego UI that no one really wants with an undefined name.

Apple - a new phone that's just like the old phone, but with moar phoniness. (Let's just say there is reason to believe Maps in iOS 6 is *so* not going to be a win in the UK.)

Nokia - burning.

HP - falling.

Yahoo! - flailing.

Google - boring.

Amazon are doing okay. Everyone else - what happened to all that fun cool shiny?

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Anonymous Coward

I agree with the comments below

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I agree with the comment above

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FAIL

Not very wise

They're giving the impression that anything you see on the start screen could have a price tag. That's a long long way away from the concept of an OS you can buy that does everything a basic user would want, but which can be enhanced if you're prepared to pay.

The Linux version would be the 'Free App Store' - and FrAppStore is a much easier mouthful.

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Holmes

@JustaKOS - Re: Not very wise

They're giving the impression that anything you see on the start screen SHOULD have a price tag.

That's corrected for you.

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Yawn

That it all

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"this sordid saga is finally drawing to a close."

I hope so, we need to keep the space available for the iPhone 6 rumours.

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I think I'll just carry on calling it Metro. Might keep alive the memory of this whole sorry clusterfuck.

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Anonymous Coward

Not reading between the lines

<snip> claiming it was never anything more than a code name for use by developers, customers, and the media alike </snip>

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What are Microsoft playing at?

"Metro Apps" - Fantastic name really like it. Crisp modern name easy to remember fits in with UI

"Windows 8 Apps" - Stupid name "Windows 8 Apps" that run on Windows RT which _isn't_ windows 8, but it runs their apps?!

"Modern Apps" - If an apps been in the store for three years when does it stop becoming modern? Stupid name

"Windows Store Apps" - The worst out of them all unfortunately. Some basic users will really struggle to get their heads around the difference between the Windows Desktop apps and the Windows Store Apps......

Anyway I remember when it was Programs and not apps. Oh a quick look on my Windows 7 machine still harks back to the outdated terminology of Programs.......

They should have just paid off whoever owned the name Metro

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Anonymous Coward

Re: What are Microsoft playing at?

"They should have just paid off whoever owned the name Metro"

Does anybody own the name Metro? Far too generic I would think.

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The German Metro Group refused. With no dependency on Microsoft or Microsoft products, MS couldn't bully them into it or afford to buy them to get the rights. Just hope they threw money at the UK Metro newspaper before abandoning the trademark appropriation ;)

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Facepalm

I still don't know why they didn't just go with "Start Screen apps". Which would have conveyed the point without confusingly overloaded terms.

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True. With no dependency on MS software the German Metro Group would have the power of self determination. There's a lesson to be learned here...

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Anonymous Coward

In all honesty, I really think that MS should remove the windows name from its phone products. It seems to have a nerdy negative connotation. If it really wants to go for the commercial market, it should do something akin to the XBox.

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Happy

A bonus prize will be awarded

to the first person who finds an instance on a Microsoft web site referring to a "Paris Windows Store Station", or similar find-and-replace cock-up.

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Anonymous Coward

Can they just stop calling everything Windows? the WP OS doesn't even have any concept of a window.

They didn't call the XBox "Windows Games Console", so why call their smartphone Windows Phone?

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FAIL

I still can't figure out how "Windows Store Apps" are any different from regular programs. Is notepad going to become an app? Are they like the sidebar things, weather and such.. what about calculator, that's a program right? How about charmap?

They really need to stop calling it Windows8 and call it Windows4Tab or something because the whole not-metro idea is completely s**t for desktops and they seem intent on releasing it while Windows 7 is still slowly being adopted.

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A suggestion

How about "Windows apps that dont have a window?"

Or just Apps then...

OK, maybe not Apps, they might get sued by Apple

Might aswell just call them blanks then, or nothing, or just " "

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Pint

The Prize for Worst Marketing and Branding Disaster goes to... Embarcadero

For the brazen and staggeringly dumb attempt to introduce a clause in the EULA for Delphi Professional forbidding it's use for creating applications that accessed remote databases or N-tier applications.

http://www.deltics.co.nz/blog/?p=1097

They had to back-track when the Delphi community revolted - for many people this was the last straw and a lot of people are now actively looking at alternatives to Delphi, of which there are plenty.

So Embarcadero not only didn't get to do what they wanted but they are going to still pay a large chunk of the price that would have resulted from this action HAD they gone ahead in the first place, in terms of the loss of face and trust and condemnation that subsequently came their way.

Once upon a time El Reg used to report on new Delphi releases. These days even moves of dubious legality to try to screw the existing user base doesn't even warrant a mention.

A sad, sad, sign of the times.

Mine's, the one with the FREE Pascal compiler in the pocket.

Or the one with the Pascal compiler that can produce .NET, Java Bytecode or LLVM runtimes from within a VisualStudio shell.

Or the ... oh you get the idea

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