What would you say about a start-up that wants to junk all the complex, multi-layered stack clutter of today's data centres and start again with one basic scale-out OmniCube building block. Nuts right? Only it's Doron Kempel and he co-founded and sold Diligent to IBM for $200m in 2008 – so we're paying attention. The start-up is …
I don't know..
I don't know anything about the actual subject but "SimpliVity"? That's one ugly name.
So they sell.... what?
They seem to sell a 2U box de dedup for 50 grand.. what else do they sell ?
It's Already On The Market
It has been for decades--it just turned 40, as a matter of fact, so it's pretty well shaken out. It's homogenized as it only runs on one architecture, but that architecture does everything (although localized KVM processing is usually a superior approach from all angles). So I'd say they have their work cut out for them unless the potential customers maintain their long-held animosity toward the proven product lines. In other words, it will all come down to marketing again.
as dic.usa alludes to, there are already mainframes that do all this.
That said, if you have enough requirements that even one of these is reasonable, it sounds like it'd be nice. I don't know how well this company will do, because normal people are not going to rip out and replace their whole infrastructure just because the replacement is cleaner. But, for a new deployment or when it's replacement time for your current kit, it sounds like this'd clean things up nicely. Of course the devil is in the details -- some systems sound great in theory but in practice they turn out to be a bug-ridden disaster, or clunky, or slow, or whatever (see certain fiber channel cards for a prime example.)
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