The Australian Competition and Consumer Commission (ACCC) has weighed into the row over corporate Facebook pages, telling the The Age it would expect large businesses to be able to act on comments within 24 hours. Depending on your point of view, Australia either brought its advertising regulations into the Internet age last …
Today, every Mod 54th visitor gets a free stuffed vulture!
Scarey stuff. Basicly the ACCC has made companies legally responsible for user comments. No idea what this will do to facebook/youtube/twitter ect.
In other news trolls rejoice with the new havok they can cause
Oh yes ....
"Since I started drinking XYZ pale ale, the hair on my head has regrown and my sexual prowess has increased noticably. It's great, give it a try."
It didn't take long to type that and it's not defamatory or rude. :)
Sounds reasonable to me, given how annoying the companies have been behaving lately in "social media".
Mana from heaven
For trolls anyway
it must be so awful for advertisers to actualy have to obey the laws of the land their trying to rip-off.
If it's a corporate advertising page
Then the corporation will have to police or moderate 'em.
Next argument: Is XYZ facebook page a stealth corporate advertising page or a genuine user's page?
They're already heavily moderated
Does anyone seriously think these "sites" aren't already moderated by the ad agencies that run them? Partly to maintain control over their client's "message" but mostly, I suspect, so they have something ongoing to bill for. The ACCC is just putting them on notice that they know how the game is played and will knock heads if they think it gets out of hand.
Re: They're already heavily moderated
Some yes but others no. See http://www.theregister.co.uk/2012/05/04/veet_reviews/
The ramifications go much further. It's not a huge step to make the websites liable for user comments.
Just imagine The Register where all comments need to be approved by a lawyer before publishing. Any sites that allow public comments will cease to exist. No Facebook, Youtube or Twitter. The internet would shrink to a quarter of it's size