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back to article Micron shows off bits: Sneak peak at new SSDs, flash cards

You need combined flash foundry product smarts and controller technology to succeed in the flash business, and Micron says it has both. The semiconductor-maker has flash foundries and delivers both solid state drives (SSDs) and PCIe-connected flash cards – the single level cell P320h for example, which is used by EMC in its …

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WTF?

Paid advertising?

Could El Reg clarify if this (and the other Sandforce) articles are paid for by the companies or are genuine news articles? Reads like a lot of marketing bs to me.

I don't know of any Micron/Crucial SSD that uses their own controllers. AFAIK all of their recent products they've used Marvell controllers. Even their recent enterprise drive, the similarly named Micron P400e uses the Marvell 9174...

Is the P400m really going to have new Micron-owned controller tech? I doubt it. As far as the flash memory itself goes Intel, Sandisk and Samsung also have their own chips.

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Re: Paid advertising Or Churnalism

"Could El Reg clarify if this (and the other Sandforce) articles are paid for by the companies or are genuine news articles? Reads like a lot of marketing bs to me"

Churnalsim: https://en.wikipedia.org/wiki/Churnalism

Company issues a press release:

http://investors.micron.com/releasedetail.cfm?ReleaseID=698758

Hack hacks press release about using copy and paste.

Sometimes, a hack manages to turn the result into an article.

(option) steal a picture off the web.

Add byline. Profit.

Not saying that's the case here bit Churnalsim is rife online and in print.

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Sneak PEEK

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