Orange has introduced new mobile broadband roaming prices that penalise bulk-buying. Take the rates for Europe. Choose to pay £3 a day and you'll get 30MB to use up by midnight each day. That's 10p a megabyte. Use it for 30 days and you'll pay £90 in all and get 900MB of data. Pick the 30-day bundles, available for £15, £50 and …
Weren't supermarkets pulled up for that recently?
Buying in bulk sounds cheaper, but often not.
If they make the more expensive one look cheaper than the other, they can get hauled through the coals.
This still sounds like a bum deal, I want to get to the point where I don't have to switch SIM cards just to keep the baseline traffic flowing on my smartphone, let alone browsing/downloading.
I just buy a SIM card for whatever country I'm in. I know that wouldn't suit everyone, but it's considerably cheaper than roaming. Obviously you need an unlocked phone to do this.