back to article Microsoft's Surface plan means the world belongs to Android now

Microsoft roared onto the mobile scene last week with the unveiling of its Surface tablet, but Acer is probably right to question why Microsoft would fight premium iPads with a premium Surface. After all, the next 10 million apps, and the next billion users, are not going to come from the developed, saturated markets of North …

COMMENTS

This topic is closed for new posts.

Page:

Anonymous Coward

You launch with a good product that people in the developed world like. Then use the momentum to produce budget options.

Releasing a crippled, low quality device as a way to launch a new platform is risky and hardly inspiring.

People love concept cars, even though the end product usually is different.

7
1

I quite agree. Notice the quote

"But the long-term choice for developers is driven by user populations, which are predominately everywhere except where the current mobile market is. "

Money is more of a driver than population. ten million people struggling to put food on the table will probably not be as lucrative a market as 5000 people who can afford to pay out of pocket to send two kids to Harvard and The Sarbonne.

3
0
Anonymous Coward

I agree and I believe that's why Apple aren't terribly worried about the prospect of low end smartphones in the developing markets. They know very well that as these markets become wealthier that many who will then be able to afford a smartphone will choose the Apple brand; it'll be a status thing and that's largely where Apple's bread is buttered.

1
0
Anonymous Coward

Agree - its not about population at all, I bet the author of the article does not try to sell his products in Tanzania.. its about money and where is 80% of the worlds money in 20% of the people. that is a market rather than struggle with $1 profits market high and push premium product to those who will buy without thinking create a desire for poorer to desire the high end. And never launch a cheap crappy product or the same author who dished you for not doing it will dish you for a rubbish product on launch.

All in all the same reason or this article (generate hype and thus traffic for advertising) is how to make it.

Next will we see an article claiming Ferrari need to start selling in the sub $50,000 market to attain better profits sure in the short term until the name is mud and no longer desired.

1
3
Silver badge

> claiming Ferrari need to start selling in the sub $50,000 market

http://www.carmagazine.co.uk/news/search-results/first-official-pictures/abarth-695-tributo-ferrari/

0
0

Quality not quantity

I'm a developer and can tell you know that professional developers will go where the money is not just based on user base.

Right now there's much more money in iOS and even BB than Android.

0
0
FAIL

Apple not worried ? For example, about Samsung's products -

and thus elects to compete by lawyer, rather than by price or performance ? I suggest that, on the contrary, as Mr Asay writes : «... it [Android] gives underdog device manufacturers time to create dominant marketing brands, as Samsung has done». Apple is obviously running scared....

Henri

1
0
Anonymous Coward

Ummmmm, yeahhhhh.......

Android is a cheap and nasty operating system but alas it is the only game in town for poor people.

Poor people with no money are of little interest to the vendors that make half decent products.

Ironically, Google has an advertising model that is predicated on selling stuff to its users (well, selling its users personal data really). Thus these poor people with no money are worth nothing to Google either.

But Mr Assay seems to struggle with getting his head around the most simple business concepts so this has probably passed him by.

The two points that the author should perhaps remind himself about are:

1) He started by banging on about Surface. This is a tablet. Android is an utter fail in the tablet space.

2) The consumers in developing countries ASPIRE to Apple products (and probably MS when they ship Surface). So, as soon as they stop being poor people, they also stop being Android users.

21
49
Anonymous Coward

Re: Ummmmm, yeahhhhh.......

How has Android failed in the tablet market then, there are quite a lot of decent options out there.

or do you find it hard to see past the shine given off by your ipad?

24
12
Anonymous Coward

Re: Ummmmm, yeahhhhh.......

There might be 'lots of options out there' but it the fact that no one is buying them appears to have passed you by.......

14
17
Silver badge

Re: Ummmmm, yeahhhhh.......

>Poor people with no money are of little interest to the vendors that make half decent products.

Those people may one day be richer people, and by then be accustomed to your system and Apps in their language. Android is not going away in the tablet space, and can only mature and improve.

Apple have no great interest in these developing markets - even by the time they are rich enough for tablets - the competition will have improved, lessening the perception of iPads being seen as 'premium' products. Instead, Apple are looking around for the next new product category, with a view to getting in quick to establish a lead and then raking in high margins.

>banging on about Surface. This is a tablet.

Er, why the oh-so-definite product categories? The author was writing on the assumption that for tasks not tied to legacy software or big storage requirements, one screen + keyboard is as good as the next screen + keyboard - irrespective of CPU or OS origins, or teh mechanism by which the screen is attached to the keyboard.

MS think that people might want a device that is halfway between a tablet and a laptop... I'm sure that many people will, as it is an existing compromise (iPad with removable keyboard, Asus Transformer, Bluetooth keyboard for generic Android devices, the Lenevo Ultrabook where the keyboard rotates out of the way... etc. hardly new ground). The main criticism of Windows 8 is that it implies that MS thinks EVERYBODY will want a Tablet/PC transformer thing.

8
1
Bronze badge

Re: Ummmmm, yeahhhhh.......

Looks like about 2/3 IOS and 1/3 everything else for tablets. Almost all of "everything else," of course, would be Android. Not a complete rout, then.

2
1
PT

Re: Ummmmm, yeahhhhh.......

"Android is an utter fail in the tablet space."

I'm going to have to disagree with that. You do know, I suppose, that the Kindle Fire and Nook are Android tablets?

6
1

It's not the shine

It's utter failure of sales. Decent options or not, all none-iPad tablets have bombed.

Your most "successful" iPad tablets have:

1. Sold at fire sale prices so the companies can write off their loses--HP and RIM

2. Forked Google out of their own ecosystem while selling a cheap tablet at cost, selling a loss-leader service (Amazon Prime), selling razor-thin margin merchandise--Amazon and B&N.

3. Simply admitted the tablet market "sucks" --Android's poster child Samsung, which refuses to admit sales figures for tablets or cell-phones.

3
7
Anonymous Coward

Re: Ummmmm, yeahhhhh.......

Nobody buying them?

Considering that according to IDC, Android had 45% of the tablet market last year (vs Apple's 55%), and the fact that Apple's marketshare has shrunk for 2 quarters in a row, despite a new product launch, I have a feeling that very soon you are going to be wondering what the hell happened...

There are craploads of Android tablets out there sold, in user homes, but the cherrypicked Apple funded surveys taken outside Apple stores and coffee shops don't always allure to that.

5
3
Paris Hilton

Re: Ummmmm, yeahhhhh.......

"Android is an utter fail in the tablet space."

Eh? How's that? That statement is so stupid that it shocked me into noting that my caps lock was on.

7
2
Facepalm

Re: Ummmmm, yeahhhhh.......

"Looks like about 2/3 IOS and 1/3 everything else for tablets. Almost all of "everything else," of course, would be Android. Not a complete rout, then."

Yes it is when 5" screen phones are called tablets. Just look at Samsung, their GALAXY Note takes up 2/3 of all their tablet sales and if anyone counting was honest, it would be counted as a phone. In the real world the iPad is outselling the Kindle Fire 10 to 1 with the Nook in third place and the Nook is outselling every Android tablet combined.

2
2
Stop

Re: Ummmmm, yeahhhhh.......

"I'm going to have to disagree with that. You do know, I suppose, that the Kindle Fire and Nook are Android tablets?"

No they are not, Android is a trademark of Google, you can't use it without including other propriety Google products and agreeing to Googles T&C.

1
5
Anonymous Coward

Re: Ummmmm, yeahhhhh.......

and why were they or more importantly did they make money. Yes a little for Amazon at sale but then they were all jail broken so people could do what they liked and then the profit factor hit zero and continued to fall.

Where people only want a cheap product sure they will buy but then the wallet closes and they start pirating and MS have no business model there.

!!! calling for someone with an Android tablet who has not jail broken and pays for every app to make comment!!!

0
0
Anonymous Coward

Re: Ummmmm, yeahhhhh.......

With a probable Google IO launch tomorrow your timing isn't great. Furthermore, sir, from a software engineering perspective Android is probably the most integrated (advanced?) mobile OS ever built. iOS is beautiful silo working - how many iOS apps can be enhanced by functions never built at the time of deployment? Many criticisms of android are really directed at hardware manufacturers, which is where Apple has the edge.

0
0
Anonymous Coward

Re: Ummmmm, yeahhhhh.......

Don't feed the trolls folks...

There are a lot of them about; the only explanation for his upvotes...

1
0

Re: Ummmmm, yeahhhhh.......

That'd be me then.

0
0

carrot and stick

What about the license costs that MS is collects from 50% of Android makers?

2
1
Silver badge

Re: carrot and stick

>What about the license costs that MS is collects from 50% of Android makers?

They won't collect them in the new markets.

The current payees are also PC manufacturers who can't afford to upset MSFT and they sell so few tablets that they just consider it a small price bump on their OEM windows licenses.

When somebody in China and India starts selling N*100M tablets locally they aren't going to care what MSFT say

7
1
Silver badge
FAIL

Typical Asay gibberish

BRIC markets are not app saturated - Android is cheap - therefore BRIC is a source of App revenue growth.

Followed immediately by Android App makers find it much harder to monetise than iOS. (but the magic FOSS fairies will fix this some how.)

Contradiction much?

Honestly his pieces have moved on from blinkered to completely and utterly inconsistent within the same article.

16
5
Silver badge

Re: Typical Asay gibberish

On the plus side, at least his claim that "[In BRIC countries] it's all about Android" followed by a chart showing Android at 29% share versus iOS at 24% in South America and shares of 38% versus 30% in Asia gave the game away relatively early. By his reasoning it's all about iOS in Europe and America (spoiler: it most certainly isn't).

3
1
Silver badge
FAIL

Christ....

Way to contradict your own previous article.

Have you come to the conclusion that since nobody takes this "Open and Shut" bollocks seriously anymore, a controversial headline and a couple of nice pictures with 500 random words is sufficient?

Android has effectively failed on tablets already. El Reg keeps posting us Apple propaganda with this "news" as if we didn't already know. Arguing that Surface suddenly means that this highly closed source "open" project suddenly rules the world is even more bizarre than your usual tripe.

14
10
Anonymous Coward

Re: Christ....

"Have you come to the conclusion that since nobody takes this "Open and Shut" bollocks seriously anymore, a controversial headline and a couple of nice pictures with 500 random words is sufficient?"

Pretty sure that's always been the approach

5
0
Silver badge
Go

Re: Christ....

Since neither you nor I are paying to read El Reg, complaining that you didn't get your money's worth isn't going to win the sympathy vote. Doesn't matter which medium you're reading or listening on, something needs to fill up the vacuum that otherwise exists between the really good, original, entertaining or provocative highlights. Maybe you should tell us what those "midlights" ought to look like?

For myself, I say bring back Dominic Connor. And in his best and most forthright incarnation, like in his articles in November of last year. Not only acting as a cat amongst the IT pigeons, but wading into the commentards afterwards, and sticking it to 'em, with proper insults and name calling on both sides.

2
3
Anonymous Coward

Re: Christ.... @Ledswinger

"Since neither you nor I are paying to read El Reg" but there was no mention of money just an expression of an opinion.

Does that mean that expressing an opinion is not allowed? Then why are you giving us the benefit of yours?

As for "midlights": Dear ElReg, can I have a job writing mediocre crap that Ledswinger likes to tolerate in between what he considers to be highlights? No? Thought not.

And by "mediocre", I'm being generous.

1
0
Silver badge

Re: Christ.... @enigmatix

You flatter yourself. My comments were directed towards dogged, who put rather more effort into his/her/its epistle. However...

Maybe no money was mentioned, but the point remains - if you don't like something, and you haven't paid for it, then surely your best bet is to go elsewhere.

To go back to dogged's moan: "way to contradict your own previous article". All very well, but I'd guess the Register isn't aiming for some Jesuit or Morning Star level of internal coherence. Interesting journalism is perhaps about a varied set of articles, and the fact that they publish an article saying that Android tablets are the worst thing since sliced bread, and then an article saying they are the best thing since... well? So fucking what? You can read them if you choose to, and take a view about either. But to moan about the standard of the content in general, or the fact that two articles contradict each other? if that's a problem for you, it's usually an indication that you're reading the wrong book. Although even then I think you'll find a lot of journalism consists of a juicy headline followed by a few hundred words that are rather less interesting.

As for giving you a job of writing the mid (even low) lights, it's a dirty job but somebody's got to do it - however you won't be getting that job on the evidence here.

2
2
FAIL

Re: Christ.... @enigmatix

Now, Now Ledswinger...

"You flatter yourself. My comments were directed towards dogged, who put rather more effort into his/her/its epistle. However..."

That much was obvious - I felt the need to defend the idea of expressing an opinion (his and mine) against your petulant little attempt to dictate who posts what.

"So fucking what? You can read them if you choose to"

I would direct the same advice to you with regard to the comments. As for the language, it seems to run counter to the impression that you seem to be trying to give regarding your intellect.

"however you won't be getting that job on the evidence here"

Awww, again with the wilful missing of the point in order to score some. You might want to explore the meaning of sarcasm.

1
2
WTF?

WTF?!?

Another prediction. Yawn. It's right up there with climate change, father christmas and the whole world crapping its pants because only 6 months ago ZOMG teh Micro$oft is doing HTML5 and won't allow native code on Windows 8. Some of the comments on The Reg at the time were priceless.

We know how that particular panic panned out.

When I/you/we don't know what a company is bringing to market articles like this are 100% conjecture. My "feeling" is that W8 will destroy Android on tablets (to be fair there's not much there to destroy). But that statement carries as much weight as this article. None.

8
8

I've read those comments by Horace Dediu in three different locations this morning.

There's a couple of things to remember. BRIC economies cannot generate money. Anything aimed at them will have to be low priced with low profit margins in orger to generate serious sales and serious profits. So why bother? With the exception of China, none of the others have the purchasing power to warrent developing for. If MS were to develops a cheaper alternative, it'd be seen as shoddy compared to the premium apple products that are on sale in the first world and it probably wouldn't make the money in the developing world. It's better to go head to head with apple. Develop a premium product and hope that the device integration will entice users.

4
4
Anonymous Coward

"BRIC economies cannot generate money"

Do you believe that?

1
2
Anonymous Coward

Re: "BRIC economies cannot generate money"

If I were to go by the bank balance Apple has then yes completely. And if there is a market in the future how many decades till it reaches the same profit already generated in the past 3 years by Apple.

My guess by that time BRIC will be lusting after something new that costs too much and trying to make cheap version of it. That's how the economies in 3rd world work.

0
2
Anonymous Coward

Re: "trying to make cheap version"

Who actually makes iPads? Is it the debtor nation or is it the creditor nation sitting on $1.4 trillion of US debt?

2
0

Re: "BRIC economies cannot generate money"

If the BRIC countries and other D&E economies cannot generate money then how come so many of the large FMCGs are looking to them for revenue growth?

Not trying to be inflammatory, just trying to understand

1
0

This post has been deleted by a moderator

Re: Tablets for Uncool people

I'm not sure about that. I'm a happy iPad user, but I think the Surface looks quite cool - or rather has the potential to be cool - the devil is going to be in the detail, OS UX quality, fit & finish of the tablet, battery life and how well that nifty keyboard thing actually works in practice.

5
0

Re: Tablets for Uncool people

Cool.

2
0

Re: Tablets for Uncool people

Ah, bless, bet you think that the little green robot logo is 'cute' as well. As you mentioned, you are not cool so you are probably not a credible judge. Trust me, within the next 5 years most people will hate google for abuse of their trust. Most 'cool' people have already worked this one out.

5
10
FAIL

Speaking of fails...

Hmmm, if Win 8 is crapware, what the hell can Android be described as? A pile of buggy junk slapped together haphazardly is probably a fairly accurate description.

Seriously, actually try using Windows 8 and Android 4.0 side by side, then tell me that Windows 8 is the crapware.

6
9
Anonymous Coward

Re: Tablets for Uncool people, @MS Rocks

Assuming your nickname is for real, you might want to re-examine your understanding of "abuse of trust".

6
1
tgm

Re: Tablets for Uncool people

Reminds me of Nathan Barley: "Stupid people think it's cool, smart people think it's a joke; also cool"

1
0
Silver badge
FAIL

Re: Speaking of fails...

>Seriously, actually try using Windows 8 and Android 4.0 side by side, then tell me that Windows 8 is the crapware.

You should be comparing WP7 to Android if talking about current products people have access too. And as shown by Nokia's quarterlies that comparison hasn't worked out very well. Giving away units and counting them as sales makes for good copy but isn't the best business model for handset makers.

3
1

Re: Speaking of fails...

That would be WP7 vs Android 2.3 then since Googles own states show that hardly anyone is buying Android 4 ( 7% of all Android devices including tablets and increasing by 1% per month ).

0
1
Silver badge

Re: Speaking of fails...

Point taken. Still even 2.3 can handle multi core processors and allows for the phone to have removable sd storage unlike WP7. Also 2.3 sells more in one day than wp7 does in a quarter.

0
0
Silver badge
FAIL

Re: Speaking of fails...

> 7% of all Android devices

yeah if you count the 3rd world. At least you can buy a Android 4 device quite easily more than likely in a shop very near. And where is the Batman (WP8 tablets)?

0
0
Silver badge
FAIL

Re: Speaking of fails...

Meant to say Win8 but hell doesn't matter if WP7, WP8 or Win8 where are the tablets? Hell its hard to even find a WP7 phone in most shops.

0
0

Page:

This topic is closed for new posts.

Forums