"Today an increasing number of homes subscribe to..."
...The Pirate Bay.
And I don't mean that as a joke.
Here's the problem: The Content® is utter crap, and neither Google nor Apple can fix it. It has a marketable value of absolute zero, and therefore no one wants to pay for it, naturally.
No amount of new gizmos or services will ever solve that problem. We need fresh ideas, talented writers, and producers who are willing to cater to something other than
American adolescents the lowest common denominator.
Mark Harris' "The Day the Movies Died" pretty much sums up the issues (equally applicable to TV).
Here's a taste:
"So here's what's on tap two summers from now: an adaptation of a comic book. A reboot of an adaptation of a comic book. A sequel to a sequel to an adaptation of a comic book. A sequel to a reboot of an adaptation of a TV show. A sequel to a sequel to a reboot of an adaptation of a comic book. A sequel to a cartoon. A sequel to a sequel to a cartoon. A sequel to a sequel to a sequel to a cartoon. A sequel to a sequel to a sequel to a sequel to a movie based on a young-adult novel. And soon after: Stretch Armstrong. You remember Stretch Armstrong, right? That rubberized doll you could stretch and then stretch again, at least until the sludge inside the doll would dry up and he would become Osteoporosis Armstrong? A toy that offered less narrative interest than bingo?"
When somebody starts making well-written dramas for grown-ups again, that actually have a real story, and aren't just mindless gibberish targeted at brain-dead American children, I'll consider paying for it, and not one moment sooner.
If the Media MAFIAA® expended half as much effort producing worthwhile content, as they currently waste chasing fictional "pirates", that might actually happen, but I'm not holding my breath.