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back to article Apple cops $AU2.5m fine for misleading consumers

The "Apple 4G deception" imbroglio in Australia has concluded with the company slapped with a $AU2.5 million dollar fine for advertising capabilities it couldn’t deliver down under. Australia’s competition regulator, the Australian Competition and Consumer Commission, brought the Federal Court action against Cupertino for its “ …

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Millions in sales on the back of blatant illegal lying versus ridiculously punitive punishment. What's the point in these rules when you can't punish proportionally.

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Jail time

for marketing executives, it's the only way to be sure

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Coat

Apple mislead consumers everywhere...

...they mislead them into thinking they are cool and special.

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Anonymous Coward

I want one of these netwroks

netwroks eh?

I want one of those, they sound cool ;-)

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Anonymous Coward

..now for other countries

time for the UK to show its teeth too. oh wait, we dont have any

I have a few friends who are convinced their new iPad will do 4G when it [4G network] arrives in the UK - regardless of the fact that it wont....oh well.

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Re: ..now for other countries

We'll wheel out our nans to gum them into submission!

Come & give Granny a nice kiss...

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Anonymous Coward

Duplicate article?

The very same thing was reported here almost two weeks ago:

http://www.reghardware.com/2012/06/08/apple_fine_australia/

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Windows

Hmmm

I feel like there is a connection to the "Nigerian scams are hyper-efficient idiot finders" article of earlier in the day but I can't put my finger on it.

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FAIL

Pussies

Call me when they fine Apple $2.5 billion.

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Trollface

Just...

build yourself an iPad compatible 4G network. Not that big a deal.

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Re: Just...

... come over here and try if it's so easy. :-)

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Re: Just...

Would love to, but it looks like here in NZ will beat you to it :)

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FAIL

Please pass the ...

Petty Cash box, we have a small bill to settle.

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Meh

GDP

Isn't this fine about the size of the Australian GDP? The fine may be small compared to Apples revenue but its huge compared to how much the country is worth.

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Anonymous Coward

Re: GDP

Lol, no. AUD$2.5 is somewhere in the region of a million quid. I suspect their GDP is somewhat higher than that...

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Devil

Re: GDP

Australia's GDP is comparable with that of UK, edging towards 1.2 e12 (in US$) this year. So 2.5 e6 is positively too small to register or even bother with ccy conversion. Speaking of which, 2.5 e6 AU$ is roughly equivalent to 1.6 e6 GBP right now. I think that's less than tax bills Jimmy Carr avoided in last few years (all legally and over the table, of course!).

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WTF?

Re: GDP

Well it would be, assuming Australia's current per capita GDP and if the population of Australia was 40 people :-)

Why not compare apples revenue with Apple's fine to see which is better for Australia?

- Export value of AU apples to USA = $0

- Fines levied against fruit themed US businesses for deceptive ads = $2.5m

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Anonymous Coward

Opps. AUD$2.5 = AUD$2.5 Million

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FAIL

Net win for Apple then.

As they profited WAY more than the fine...

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FAIL

Crime does indeed pay...

Crime pays..

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Big Brother

«Apple has declined all media requests for comment,

presumably because it’s busy scouting around the back of the lounge for spare change to pay the fine.»

More likely, Richard, that they asked the CEO (which CEO you'll have to guess) to rise from the sofa so that they could check the cushions.

On the other hand, had the Federal Court slapped a fine on Apple that really mattered, they might have received a friendly visit from those US Marines up in Darwin ; discretion is, after all, the better part of valour....

Henri

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