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back to article Facebook fesses up to Face.com face finder financing

Facebook has confirmed the acquisition of Israeli facial-recognition software vendor Face.com for an undisclosed sum. Face.com software is already in use on Facebook in the Photo Finder app, which scans untagged images and tries to match the subject to the social network's 901 million claimed account holders. Coupled with the $ …

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Holmes

Photo-blinder?

With all this getting rolled into Facebook I was wondering if there is a way to block being tagged without signing up for an account?

I accept that Facebook could simply say (with some justification) that the sheer volume of data makes it virtually impossible to achieve while they encourage people to tag (and back it up with background automated matching) but with all the varying Privacy legislation in different countries is there a case to say that people can only tag 'friends' so restricting tagging to Facebook members?

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Re: Photo-blinder?

Facebook tags are just text labels, if you have an account it becomes a hyperlink to your 'wall'. There are a lot of Kevin Johnstons in the world so the fact that some picture on Facebook has a text label saying 'Kevin Johnston' isn't an issue. This is also ignoring the fact that most people don't tag non members because tags are there to notify existing members that somebody has added a picture of them. It'd be a pointless exercise as well as time consuming because your name would need to be typed rather than selected from a list of friends.

A block on people tagging you would be impossible anyway unless you provided Facebook with your name and a picture of your face so that they knew what to block.

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Thumb Down

Re: Photo-blinder?

Not so many Barrack Obama's in this world though. And will the HR department's profiling app know which Kevin Johnston is which when it tries to determine what you were up to when you were a student?

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Re: Photo-blinder?

The HR department won't find any pictures of you, tagged or otherwise, unless you create an account (even then only if your privacy settings are lax). If some old uni acquaintance uploads a photo of you, the HR department has to be made aware that this person exists, friend them somehow, look through their albums and then determine if that photo from 10 years ago labeled Kevin Johnston is the same Kevin they have on staff. That's pretty difficult since Kevin doesn't have an account listing other personal info which is linked to the photo.

If you're really that paranoid don't do stupid things in front of cameras. Even if Facebook wasn't around your old uni mate could still upload that photo of you onto his personal website complete with name, DOB, etc. Only in this scenario it'd be fully searchable from Google.

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not disclosed

Wait until their SEC filing, then you'll know how much they paid.

Are they going buy every domain that contains the words 'face' and 'book'? What about '.com'?

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Re: not disclosed

Are they going buy every domain that contains the words 'face' and 'book'? What about '.com'?

I must say this fanatical obsession with faces is starting to wear thin. How about bumbook.com? And yes, they could probably use the same *.recognition technology.

(Skipping the Paris icon because I'm only half serious.)

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They are going to get an awful lot of photos tagged as "Guy Fawkes" from people wearing that mask.

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Pint

Hopefully this batch of facial-recognition software can distinguish between Zuckhead and his sister. See http://preview.tinyurl.com/3ogomdf for a memory jog from last summer.

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Unhappy

Not my kinda fun

"make face recognition a fun, engaging part of people's lives, and incorporate remarkable technology into everyday consumer products"

About as fun as parking legal illegal settlements over the peace process.

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Re: Not my kinda fun

Yup, the moment I hear *any* exec or marketing droid blab about "fun" I know I'm being lied to and must pay attention..

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Anonymous Coward

ummhummm...

good luck FB! there's no real RL photos of my RL persona that you can match to me and my account(s) anywhere... and then, there's that silly advertising thing... i don't see any ads, my system(s) do not request them and there's no linkage otherwise between them and me... so you're not making anything off of me nor are you gathering my data, which, by the way, comes with a price... if you or anyone else want to track me, you have to pay.... (a lot) more than you are missing out on me not seeing your ads ;) so pay up or FOAD! :P

a proud AC, ya know?? :P

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jai
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Thumb Up

+1 for headline alliteration

very well done sir! top show!!

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g e
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Joke

more opportunities to build amazing products

Any word on when they're going to build one?

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Facepalm

Sorry but it already sounds boring...

...or perhaps bored teens and dorm jocks find it interesting? Not sure but the general populace won't, I'm pretty sure.

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Rob
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I'm not a fan...

... of this sort of shit or FB, but I will still laugh when they do a better implementation of this technology than our own border control agency.

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Gav
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Big Brother

Corporate Double-speak

"Our mission is and has always been to find new and exciting ways to make face recognition a fun, engaging part of people's lives"

Read that back in a sinister voice and just see if it doesn't send a chill down your spine. Facebook; making corporate tagging and surveillance a fun part of your life.

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Anonymous Coward

Face recognition doesn't work on a lot of people...

...as they put pictures of their children/grandchildren as their profile pic and, since they are the one behind the camera, are never in anything to get tagged.

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Mushroom

Yea, good luck with that face regognition stuff.

Personally I always post one of my fractal pictures I've made for a profile image and my wife uses the family cat. Yea, good luck with finding images of us on facebook.

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