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back to article Samsung and SK Hynix shares slide on Apple snub

Shares in Samsung have fallen over 6 per cent on news that Apple preferred to place huge chip orders with bankrupt firm Elpida Memory. It was reported in Taiwan yesterday that Apple had booked up half of the mobile DRAM capacity at Elpida's plant in Hiroshima for future iPhones and iPads. Despite the multiple patent battles …

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  1. LarsG

    just goes to show

    The influence Apple have in this market.

    Wasn't it Steve Jobs dream to design and build it all in house?

    1 1
  2. Anonymous Coward
    Anonymous Coward

    I thought the elipator was going for a song, maybe apple should bake their own chips.

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  3. jubtastic1

    Couple of things

    Firstly, aside from the iPod touch, every product line they have increases sales about 10% a quarter, so it may well be that this contract just reflects that increased requirement and ongoing purchases with the other manufacturers will remain the same.

    Secondly, keeping a third manufacturer afloat is good news for everyone except the other two players.

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    1. a_been
      Reply Icon

      Re: Couple of things

      Yep, I'm sure that was on Apples mind. Probably also got a very good price since from Elpida. Wouldn't be surprised is Apple drop's $10 bill to build a new fab for someone to make sure ARM stays competitive with Intel's latest tech.

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      1. Charlie Clark Silver badge
        Reply Icon
        FAIL

        Re: Couple of things

        to make sure ARM stays competitive

        The article is about DRAM not CPUs. Utter Fail. Go straight back to school, do not pass go and do not collect shiny new gadget.

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  4. LPF
    Thumb Up

    Thats whats happens when you deside to pee of the fruity one too much!

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  5. Anonymous Coward
    Anonymous Coward

    Maybe Apple should buy them and start competing against Samsung in that space too =)

    Screwing your customers has never looked so funny.

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