Orange has launched a TV-enhancing iPhone app that is synchronised to 25 Freeview channels. The operator hopes it will keep the fiddling-generation focused on big screen content while catching their straying eyeballs where necessary. The app is called TV Check and uses the iPhone's camera to work out which channel you're …
A bit late to the game...
It seems as though half of twitter already live-tweet during shows such as Britain's Got Talent, so the social aspect of watching TV hasn't gone away, and unless all your social circle are using the Orange app, no-one will - another chicken&egg situation that Orange would need to surmount!
I wonder how much.....
..... Orange will pay the users to provide the amrkets content to the brand managers ?
Seems only fair that somebody should be paying the user to provide the info' for why they are not watching crappy TV adverts'.
Oh, I know why : becuase they're shite.
No Android version?
This is one app I'm happy isn't also available on Android. Who at Orange thought this would be a great idea?
Where is the upside
for the users? Many shows already have value-added content.
Re: Where is the upside
Many shows lack content, let alone "added" content.
Isnt this what Zeebox does but without the need of the camera pointing at the TV? (And ZeeBox can even change the channel for you if you have TiVo...)
Why on Earth would anyone want to use this? By "anyone", I mean the bod watching telly, not the program makers/advertisers.
Now Orange are trying to spam up Facebook and Twitter more than it already is with moronic talk about whatever drivel is currently on TV.
6 months till they remove the service..